Enrollment Services Specialist - Public Health Sciences

## Enrollment Services Specialist - Public Health Sciences Apply locations:
College of Medicine time type:
Full time posted on:
Posted Todayjob requisition :
REQ #
** APPLICATION INSTRUCTIONS:*** ## CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.* ## CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
* ## If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.###
** Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.**###   
** POSITION SPECIFICS
**** Position Summary
** The Department of Public Health Sciences at the Penn State College of Medicine is seeking an experienced Enrollment and Recruitment Strategist to lead data-driven marketing and recruitment efforts that support graduate and professional program enrollment.

This position serves as a critical connector between marketing strategy and enrollment outcomes, designing and executing integrated campaigns while actively engaging prospective students throughout the recruitment lifecycle. The successful candidate will leverage digital marketing, analytics, and student engagement strategies to attract, convert, and enroll high-quality applicants while ensuring a seamless prospective student experience.
** Primary Responsibilities
** Marketing Strategy & Campaign Management
* Develop and execute multi-channel marketing strategies (digital, web, email, social, paid media, and content) to drive awareness and enrollment.
* Analyze audience data, market trends, and competitor activity to inform recruitment-focused messaging and positioning.
* Create and manage targeted campaigns aligned to enrollment funnel goals (inquiry generation, application conversion, yield).
* Oversee content development (webpages, email campaigns, social media, videos) to ensure consistency and engagement.
* Manage search engine optimization/search engine marketing efforts and digital advertising campaigns to maximize reach and conversion.
* Establish and track marketing key performance indicators and produce performance reports; adjust strategies based on data insights.

Recruitment Strategy & Funnel Management
* Manage and optimize the prospective student funnel from inquiry through matriculation.
* Partner with academic program leadership to align marketing and recruitment goals with enrollment targets.
* Implement targeted outreach initiatives, including list development, pipeline partnerships, and digital lead generation.
* Utilize Customer Relationship Management systems to track engagement, nurture leads, and improve conversion rates.
* Analyze enrollment and funnel data to identify opportunities and gaps in recruitment strategy.

Prospective Student Engagement
* Serve as a key point of contact for prospective students, providing timely and accurate information about programs, admissions, and application processes.
* Deliver a high level of customer service across multiple channels (email, phone, virtual, in-person).
* Guide prospective students through application steps and connect them to appropriate resources (e.g., financial aid, registrar, academic programs).
* Support a welcoming, responsive, and inclusive recruitment experience.

Events & Outreach
* Plan and execute recruitment events such as open houses, webinars, information sessions, and outreach presentations.
* Represent the department at recruitment events, conferences, and partner engagements.
* Coordinate event logistics, promotional materials, and communication strategies.
* Support outreach to key pipeline audiences and partners.

Reporting, Operations, & Continuous Improvement
* Prepare regular reports on marketing effectiveness, recruitment results, and enrollment trends.
* Identify and implement…