Manager, Field Marketing, Burger King, US

Manager, Field Marketing, BK, US Midwest

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

This role will be based out of our office in Miami, FL and is not open to remote work.

RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.

Job Summary:

The Manager, Field Marketing, BK, US Midwest is directly responsible for supporting and growing franchisees' sales, traffic, and profitability by planning and executing effective regional marketing plans, adjusting and tailoring the National Marketing Calendar to each of the different DMAs by leveraging local insights, cultural moments, and guest preferences, resonating with both existing and new customer bases and ensuring BK is meeting their Marketing KPIs.

Moreover, the ALM aids in the execution of national marketing campaigns and provides execution support to local market tests. You will report directly to the Sr. Manager, Field Marketing BK, US. Your main clients are BURGER KING® franchisees and their operating teams, and you will work closely with the rest of the Marketing Team, Digital, Technology, the Midwest Division field team, including Franchisee Business Partners, General Managers, and Operations Partner.

Roles and Responsibilities:

• Develops and sets local compelling marketing strategies and oversees impactful regional campaigns to meet the unique needs of each market or region, including specific marketing objectives (Sales, Traffic, New Guests, ROI & Brand Loyalty goals)
• Identify designated market area gaps and create strategy to increase market share presence
• Partnership & Sponsorship Development:
  Identify and establish partnerships with local businesses, community organizations, and event sponsors to enhance brand visibility and create community connections. Collaborate on joint marketing efforts and co-branding opportunities that bring mutual value.
• Serves as a brand ambassador by identifying and executing brand opportunities around each unit within the assigned territory.
• Plans LSM for assigned territory. Ensures marketing activities and sales are in alignment with Corporate Brand strategic goals.
• Research media opportunities (outdoor billboards, media-based sponsor ships, etc.) and makes recommendations on engagement of such opportunities based on territory needs.
• Responsible for an annual budget (amount TBD) for assigned division and fulfillment responsibilities.
• Project Manages cross-functional teams when developing those marketing strategies, ensuring flawless and successful deployment, along with a post-mortem analysis
• Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as needed
• Influences franchisee sales and profitability by making data-driven recommendations across all product and sales channel categories, including MO&P and Delivery (both 1P and 3P)
• Works closely with the BURGER KING® US (insert region) Field team and Franchisees to ensure successful execution of brand programs including new product/promotion rollouts,
• Owns…