Social Media & Content Marketing Specialist

Rural Power Systems Social Media & Content Marketing Specialist Davis, CA
· Full time

This is a two-sided role. On one side, you're a hands-on content creator — you take a video from idea to script to shoot to editing direction to thumbnail to posting on You Tube to A/B testing thumbnails to spinning it into a blog, then rinse and repeat. On the other side, you own our social presence — you build the strategy, run the calendar, grow the audience, and turn our channels into a place rural America actually wants to hang out.

You'll also help develop content for our paid campaigns, including You Tube and other paid ads, so the same storytelling that builds our organic audience also drives conversions.

At RPS, we’re solar-powered and people-powered! Every pump that leaves our warehouse means one less generator or power line—and cleaner, safer access to water. It supports healthier animals, plants, and people while boosting the resilience, independence, and self-sufficiency of rural families and communities.

We’re mission-driven, impact-focused, and yes—we’re as cool as it sounds. We help folks across the country pump water sustainably, from off-grid ranches to remote homesteads. We're a team of tinkerers, builders, customer champions, and adventurers who take pride in solving real-world problems with clean technology. No corporate fluff, just honest work that matters.

About Us

At RPS, we're solar-powered and people-powered! Every pump that leaves our warehouse means one less costly power line or hours of manual labor — and cleaner, safer access to water. It supports healthier animals, plants, and people while boosting the resilience, independence, and self-sufficiency of rural families and communities.

We're mission-driven, impact-focused, and yes — we're as cool as it sounds. We help folks across the country pump water from off-grid ranches to remote homesteads. We're a team of tinkerers, builders, customer champions, and adventurers who take pride in solving real-world problems with end-user friendly technology. No corporate fluff, just honest work that matters.

The Job

We're looking for a Social Media & Content Marketing Specialist to join our team in Woodland, CA. Our customers include ranchers, farmers, off-gridders, pond enthusiasts, and even national forests. We provide pumps to ALL 50 STATES, which means there are lots of different folks engaging with our content.

This is a two-sided role. On one side, you're a hands-on content creator — you take a video from idea to script to shoot to editing direction to thumbnail to posting on You Tube to A/B testing thumbnails to spinning it into a blog, then rinse and repeat. On the other side, you own our social presence — you build the strategy, run the calendar, grow the audience, and turn our channels into a place rural America actually wants to hang out.

You'll also help develop content for our paid campaigns , including You Tube and other paid ads, so the same storytelling that builds our organic audience also drives conversions.

If you love telling stories, creating engaging videos, growing a brand, and producing content that helps real people solve real problems, you'll feel right at home here.

Key Responsibilities

Content Creation

• Plan, script, shoot, and edit video content in-house — webinars, You Tube videos, product demos, lifestyle clips, and short-form social (Reels, Shorts, Facebook video)
• Write and design engaging text, images, and video tailored to each platform's format and audience that you’ll A/B test with every launch
• Translate technical product info (solar pumps, water systems, plumbing) into clear, easy-to-understand content
• Capture lifestyle and product photos/videos (often on iPhone) for campaigns
• Build strategy for email copy and storytelling for email campaigns - you won’t have to do all the heavy lifting of setting up journeys, but you should have exceptional copy writing abilities with a strong understanding of calls to action, urgency and engaging customers that can naturally pair with the content we’re putting out
• Develop and execute the social media strategy across our platforms (Youtube, Instagram,…