Experiential Marketing Manager (Remote

Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for eleven consecutive years.

We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit

We are seeking a dynamic and results-driven Experiential Marketing Manager to lead the strategy, planning, and execution of impactful events and brand experiences that drive customer engagement, business growth, and brand awareness. This role will manage end-to-end execution of corporate events, trade shows, sponsor ships, executive meetings, incentive programs, and brand activations while ensuring exceptional attendee experiences and measurable business outcomes.

• Plan, develop, and execute integrated experiential marketing programs that support First American's corporate brand and business divisions, including customer events, trade shows, sponsor ships, executive meetings, incentive programs, and brand activations.
• Own end-to-end event planning and execution, ensuring exceptional attendee experiences while delivering measurable business outcomes.
• Source, negotiate, and manage relationships with venues, production partners, agencies, and event vendors to maximize quality, service, and cost efficiencies.
• Develop and manage event budgets, forecasts, and financial reconciliation while identifying opportunities for cost savings and operational efficiencies.
• Partner closely with Marketing, Sales, Communications, Product, and business leaders to develop experiential strategies that support organizational objectives and pipeline growth.
• Manage event timelines, project plans, and cross-functional workback schedules to ensure flawless execution across multiple simultaneous initiatives.
• Measure, analyze, and report event performance using key metrics including attendee engagement, lead generation, pipeline contribution, satisfaction scores, and ROI.
• Identify opportunities to introduce new event technologies, creative concepts, and innovative attendee engagement strategies that elevate the First American brand.
• Ensure brand consistency across all experiential touchpoints while maintaining a premium customer experience.
• Support continuous improvement by documenting best practices, optimizing processes, and developing scalable event planning standards.

• 3–5 years of experience in experiential marketing, event marketing, corporate events, or integrated marketing.
• Bachelor's Degree or higher, preferably in Marketing, Communications, Hospitality, Business, or related field.
• Demonstrated experience managing multiple complex events simultaneously from concept through execution.
• Proven experience sourcing and negotiating with venues, agencies, production companies, and vendors.
• Strong experience managing budgets, financial forecasting, contract review, and event reconciliation.
• Dedicated experience owning business outcomes for Marketing and demonstrated success in driving initiatives that achieve measurable results.
• Excellent project management, organizational, and communication skills.
• Strong collaboration skills with the ability to influence cross-functional stakeholders.
• Adaptability and comfort working within a fast-paced environment with changing priorities.
• Creativity, innovation, and a passion for creating memorable customer experiences.
• Experience utilizing event management platforms, project management software, and Microsoft Office Suite.
• Thinks big picture:
  Growth is holistic, expanding beyond just acquisition and performance marketing.
• Experimental:
  Naturally curious; makes data-driven decisions, in a…