Senior Marketing Manager - HealthCare Solutions

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Location: Remote/Hybrid (based on business needs)
Department: Johns Hopkins Health Plans | Health Care Solutions

Make an Impact Beyond Marketing

At Johns Hopkins Health Care Solutions, we bring the power of Johns Hopkins science, research, and innovation to organizations seeking to improve the health and well-being of populations around the world.

Our team develops and delivers market-leading solutions that help employers, health systems, health plans, governments, and other organizations address complex health care challenges through data-driven insights, population health expertise, oncology support services, innovative care models, and more.

We're seeking a Senior Marketing Manager to lead integrated marketing strategies that drive awareness, engagement, lead generation, and business growth across our portfolio of B2B health care solutions.

This is a highly visible role for a strategic, hands-on marketer who enjoys building programs, optimizing performance, mentoring others, and partnering directly with product, sales, and business leaders. The ideal candidate brings deep expertise in digital marketing and marketing operations, thrives in fast-paced environments, and is energized by using modern technologies and data to drive measurable results.

• Develop and execute integrated marketing strategies that drive growth, lead generation, customer engagement, and revenue.

• Lead go-to-market planning and multi-channel campaigns for products and services.

• Create compelling content, messaging, and sales enablement materials.

• Partner with Product, Sales, and Leadership to align marketing with business objectives.

• Manage and optimize the marketing budget for maximum ROI.

• Oversee campaigns across email, social media, webinars, content, paid media, and account-based marketing.

• Manage content calendars, marketing assets, and buyer journey initiatives.

• Analyze campaign performance and optimize using data and insights.

• Oversee marketing automation and lead management platforms.

• Serve as the subject matter expert for Hub Spot, CRM integration, marketing automation, and analytics.

• Leverage Salesforce, Zoom Info, AI tools, and other technologies to improve marketing performance.

• Evaluate and implement new marketing tools and best practices.

• Optimize websites and digital experiences to improve engagement, conversions, and search visibility.

• Support customer lifecycle marketing initiatives that drive acquisition and retention.

• Mentor junior team members and external partners.

• Establish scalable processes and marketing best practices.

• Foster a collaborative, innovative, and results-driven team culture.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 8+ years of progressive B2B marketing experience, with expertise in digital marketing and demand generation.
• Proven success developing and executing integrated marketing strategies that drive business growth and measurable results.
• Experience partnering with sales teams to generate pipeline and support revenue growth.
• Strong analytical, communication, and presentation skills.
• Ability to manage multiple priorities and work effectively in a fast-paced environment.

• Advanced experience with Hub Spot, including marketing automation, CRM integration, reporting, workflows, lead management, and campaign analytics.
• Proficiency with Salesforce, Zoom Info, and other marketing technology platforms.
• Experience managing websites, digital optimization, and web analytics.
• Marketing experience in healthcare, health technology, or population health.
• Experience in high-growth or startup environments.
• Familiarity with AI-powered marketing tools and strategies.
• Experience mentoring marketing professionals or managing agencies and…