Creative Strategist (Remote US

Here at Malwarebytes, we believe that when you're free from threats, you're free to thrive. It all started in 2008 with one person who needed help with a malware infection, and a community coming together to find solutions. In that moment in time a product was born for all people, with a mission to rid the world of malware. Our product has since grown and evolved, from removing malware, to protecting devices, to ever-changing prevention.

Malwarebytes began after our founder, Marcin Kleczynski, accidentally infected his parents' computer while downloading a video game as a teenager. At the time, there was no product that could fully solve the problem, so he set out to build one. That early experience shaped our mission: to create protection that works when people need it most.

A Creative Strategist, to help shape and scale the next generation of performance-driven advertising. From concept through execution, you'll own the creative strategy and operational backbone for Paid Media and ASO. You can transform data into actionable insights, lead creative brainstorms, and immediately know which ideas are worth betting on. The work you create doesn't just look good; it converts. All while pushing boundaries to bridge storytelling, strategy, and innovation across every format.

If you thrive at the intersection of instinct and evidence, and you know how to move fast without cutting corners - read on.

$90 - 120K Annually (depending on experience & location)

• Lead creative development across static, dynamic, video, and emerging formats for performance marketing and brand awareness campaigns
• Develop a deep understanding of our product, our audience, and what makes a piece of creative land, not just look good
• Partner closely with internal teams (Brand, Creative, Product, etc.) and external agencies/vendors to brief, review, and iterate on assets. You hold the bar high at every stage
• Leverage AI tools to accelerate workflows - research, ideation, scripting, competitive analysis, data dashboards - while ensuring final output is crafted by real people
• Be the creative thought partner people actually want in the room: opinionated, collaborative, and grounded in what the data says

• Monitor creative performance, analyze results, and iterate quickly to optimize creative direction
• Build and maintain a testing calendar and creative playbook that scales. Ensure the team doesn't reinvent the wheel every month
• Own a reporting framework that clearly surfaces the good, bad, and what to do next

• Collaborate with our ASO agency and internal team to evaluate store creative, review placements, and contribute to a steady pipeline of experiments across app store listings
• Partner with our Social and Content teams to cross-pollinate ideas. You'll test what works organically in paid, and vice versa
• Stay sharp on platform trends, algorithm shifts, and competitor activity so we're never lagging behind the industry

• 2-3+ years running creative strategy and performance creative at scale - at a consumer brand, agency, or both
• Strong creative instincts and taste: you know what makes an ad stop the scroll, and you can articulate why
• Hands-on experience with paid channels (Meta, Google UAC/App Campaigns, Apple Search Ads, or similar) and an understanding of how creative drives performance within each
• Creative and analytical in equal measure - skewing creative. You can identify what works and why, then scale it
• A communicator who can align external partners, cross-functional teams, and senior stakeholders without losing momentum
• Highly organized to run multiple work streams at once, scrappy enough to move when the situation calls for it
• Comfortable using AI to speed up workflows (Claude, ChatGPT, Microsoft Copilot)
• Someone who genuinely loves this craft. You've got big ideas and that energy spills through Slack and Zoom meetings

• Familiarity with ASO and how experimentation works in that environment (store screenshots, feature graphics, preview video, etc.)
• Experience in consumer cybersecurity, privacy, or adjacent tech categories
• Background working with performance creative studios or freelance networks at scale
• Strong presentation skills and ability to sell creative ideas internally
• Familiarity with tools like Apps Flyer, Adjust, Looker, Google Analytics, or similar measurement/analytics platforms
• A portfolio or case studies showcasing your work (encouraged but not required)

• Comprehensive medical, dental, and vision insurance coverage
• Employee Referral Bonus Program
• Wellness programs
• 401k and employer matching for (US Employees)
• Comprehensive Time Off policy
• An opportunity to do something great for yourself and the world!

(Benefits and Perks subject to change by country/region)

(US Employees Only)

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