Associate Vice President of Retail Media

About Nectar

Nectar is a marketing agency that provides advertising, marketplace management, creative services, and analytics solutions for established consumer brands. Nectar primarily works with brands to scale their sales on third-party marketplaces like Amazon while also supporting growth through paid media, creative production, and strategic consulting.

In addition to our services, Nectar has developed its own proprietary analytics platform, iDerive, which helps brands make smarter business decisions through actionable insights and performance reporting.

As a fully remote digital marketing agency, Nectar values culture, collaboration, transparency, and work-life balance. We pride ourselves on creating an environment where team members have the autonomy to own their work while being supported by a talented and experienced team.

The Associate VP of Advertising is the strategic force behind how Nectar does advertising. This role has two jobs that reinforce each other: raising the level of our advertising practice as a whole, and working directly with a set of our most important clients to build sharper advertising strategies and stronger implementation.

You will guide retail media strategy across the marketplaces where our clients sell. Amazon is the center of gravity, given its scale, and includes Sponsored Advertising, Amazon DSP, and AMC. But the role also covers Walmart Connect and other emerging retail media networks as they matter to each brand. You will build the SOPs, playbooks, and standards that raise the floor across every pod so senior thinking scales past the accounts you personally touch.

And you will stay close enough to the work to own implementation where it matters and step in when an account needs senior firepower on an escalation.

This is a builder's role for a senior advertising leader who wants to shape how a practice operates and still make specific clients win. You will report to the VP of Advertising and partner closely with account management, creative, and analytics teams.

This is a full-time, fully remote position.

• Develop and execute comprehensive advertising growth strategies across a portfolio of enterprise-level client accounts.
• Own annual, quarterly, and monthly advertising planning, forecasting, and performance management.
• Identify and prioritize the highest-impact opportunities across Amazon Sponsored Advertising, Amazon DSP, creative optimization, audience development, catalog improvements, and retail media expansion.
• Develop testing frameworks, experimentation roadmaps, and innovation initiatives designed to improve customer acquisition, profitability, and incremental growth.
• Establish strategic frameworks and best practices that improve advertising performance across the organization.
• Monitor competitive landscapes, category trends, and emerging retail media opportunities to inform strategic recommendations.

• Serve as the executive advertising advisor for assigned client partnerships.
• Lead weekly business reviews, monthly performance reviews, and quarterly business reviews (QBRs).
• Present forecasts, strategic recommendations, performance analyses, and growth opportunities to executive stakeholders.
• Translate complex advertising and marketplace data into actionable business insights.
• Proactively identify risks and opportunities while developing strategic action plans.
• Own escalations and ensure a consistently exceptional client experience.

• Lead and mentor Advertising Managers, Retail Media Managers, Directors, and cross-functional POD teams.
• Partner closely with Account Management, Brand Strategy, Creative, Operations, and Analytics leadership to drive execution excellence.
• Guide advertising strategy across Sponsored Ads, Amazon DSP, audience development, budget allocation, testing frameworks, and seasonal planning.
• Foster accountability, collaboration, innovation, and continuous improvement across the advertising organization.
• Support hiring, onboarding, coaching, and performance development initiatives.
• Help build and scale Nectar's advertising capabilities, processes, and team structure.

• Develop and improve strategic planning frameworks, reporting methodologies, forecasting models, and operational processes.
• Create and maintain advertising best practices, playbooks, and training resources.
• Mentor managers and future leaders across the advertising organization.
• Identify opportunities for automation, efficiency improvements, and operational scalability.
• Contribute to Nectar's strategic point of view and thought leadership within the retail media landscape.

• Analyze key advertising metrics including revenue, profitability, TACoS, ROAS, New-to-Brand performance, customer acquisition costs, and incremental sales impact.
• Utilize Seller Central, Vendor Central, Amazon DSP,…