Senior Director of Retail Media

About Nectar

Nectar is a marketing agency that provides advertising, marketplace management, creative services, and analytics solutions for established consumer brands. Nectar primarily works with brands to scale their sales on third-party marketplaces like Amazon while also supporting growth through paid media, creative production, and strategic consulting.

In addition to our services, Nectar has developed its own proprietary analytics platform, iDerive, which helps brands make smarter business decisions through actionable insights and performance reporting.

As a fully remote digital marketing agency, Nectar values culture, collaboration, transparency, and work-life balance. We pride ourselves on creating an environment where team members have the autonomy to own their work while being supported by a talented and experienced team.

The Senior Director of Retail Media is a leadership role responsible for overseeing advertising strategy, performance, and growth across Nectar's largest and most complex client partnerships.

This role serves as the executive leader for retail media strategy, guiding annual planning, forecasting, investment allocation, and performance optimization across Amazon Sponsored Advertising, Amazon DSP, and emerging retail media channels. The Senior Director of Advertising partners closely with clients and internal leadership to drive revenue growth, profitability, customer acquisition, and market share expansion.

The ideal candidate combines deep expertise in Amazon advertising and retail media with exceptional leadership, analytical, and client relationship management skills. This role leads cross-functional teams, mentors advertising leaders, develops strategic frameworks, and serves as a trusted advisor to both clients and internal stakeholders.

This is a full-time, fully remote position.

• Own the advertising strategy, performance, and growth plans for a portfolio of enterprise-level client accounts.
• Lead annual, quarterly, and monthly planning, forecasting, investment allocation, and performance management across assigned accounts.
• Develop full-funnel retail media strategies across Amazon Sponsored Advertising, Amazon DSP, Amazon Marketing Cloud, and other relevant retail media channels.
• Identify and prioritize the highest-impact opportunities across advertising, audience development, creative, catalog, promotions, organic performance, and marketplace expansion.
• Establish testing roadmaps and measurement plans designed to improve customer acquisition, profitability, incrementality, and market share.
• Ensure strategies are translated into clearly defined initiatives, owners, timelines, and measurable outcomes.
• Monitor category dynamics, competitor activity, consumer behavior, and emerging retail media capabilities to inform client recommendations.

• Serve as the executive advertising advisor for assigned client partnerships.
• Lead weekly business reviews, monthly performance reviews, and quarterly business reviews (QBRs).
• Present forecasts, strategic recommendations, performance analyses, and growth opportunities to executive stakeholders.
• Translate complex advertising and marketplace data into actionable business insights.
• Proactively identify risks and opportunities while developing strategic action plans.
• Own escalations and ensure a consistently exceptional client experience.

• Lead and mentor Advertising Managers, Retail Media Managers, Directors, and cross-functional POD teams.
• Partner closely with Account Management, Brand Strategy, Creative, Operations, and Analytics leadership to drive execution excellence.
• Guide advertising strategy across Sponsored Ads, Amazon DSP, audience development, budget allocation, testing frameworks, and seasonal planning.
• Foster accountability, collaboration, innovation, and continuous improvement across the advertising organization.
• Support hiring, onboarding, coaching, and performance development initiatives.
• Help build and scale Nectar's advertising capabilities, processes, and team structure.