Demand Generation Manager

The role

Growth Book powers experimentation for Khan Academy, Dropbox, Pepsi, and Sony, and 3,000+ other companies, and most of the market still hasn't heard of us. This job exists to help bridge that gap.

You'll work directly with our Director of Demand Generation to build out the demand engine: ads, webinars, nurtures, emails, campaigns, reporting, and everything in between. We have channels that work and early wins to build on. What we don't have is a finished playbook. You'll help write it, then watch the company scale on what you built.

We have two motions and you'll help feed both: self-serve signups from developers, product, and experimentation teams who find us through open source, and pipeline for our sales team selling to enterprises.

• Help run paid acquisition (Google, Linked In, Reddit, programmatic, and whatever we discover works)
• Build and improve email and nurture programs across the full journey, from first docs visit to free user to sales conversation
• Partner with content and product marketing to turn what they make into pipeline: launches, webinars, guides, customer stories
• Assist on event marketing, from planning and promotion through the follow-up that turns attendees into opportunities
• Help build integrated campaigns that tie channels together around product moments, key audiences, and what we learn along the way
• Report on what matters: signups, pipeline, and revenue influenced, not vanity metrics
• Document what works as you go, because you're helping write the playbook the team will scale with

• 3–5 years in B2B demand generation or growth marketing
• Experience marketing technical SaaS to technical audiences (developers, data teams, product teams) and the judgment to know what they'll ignore
• Hands‑on paid media skills across at least a few of:
  Google, Linked In, Reddit, programmatic
• Comfort with ambiguity. You’d rather have open questions and room to run than a tidy lane.
• Fluency with a modern stack (Hub Spot or Marketo, plus intent and analytics tools like Reo.dev) and the data skills to know if your campaigns actually worked
• You use AI in your daily workflows, especially the repetitive parts of demand gen

• Experience at an open‑source or PLG company with a sales‑assisted motion
• You've run your own A/B tests on campaigns and landing pages
• ABM experience

• Competitive salary and bonus
• 100% remote work from anywhere in North America
• Health, vision, and dental benefits (we cover 100% of the cost for employees and 95% for dependents)
• 401K plan, plus % matching
• Generous tech stipend for your home office (or co‑working space)
• Regular off‑sites in exciting places (our latest one was in Hawaii, and the one before that in the Dominican Republic)

Growth Book is an equal opportunity employer, and is committed to creating an inclusive, supportive environment for all employees. If this role excites you but you don't check every box, apply anyway. Builders rarely fit templates.