Franchise Marketing Specialist

Job Description

Big goals. Big achievements. Big impact.

Service Master employs empowered and engaged teams, delivering growth in an ever‑evolving world. Our goal is to double in size over the next few years, which means ambition and risk‑taking are part of our daily life. If you are tired of the status quo and complacency, join our team to help franchisees dominate in their respective areas. You’ll be around other winners chasing big goals, guaranteed to bring out the best work of your career!

• Medical, Dental, and Vision start the first day of the month following your date of hire
• 401 (k) match
• 15 days paid time off and paid holidays, including 2 floating holidays
• Career growth and advancement

Our TWO MEN AND A TRUCK Brand is seeking a Franchise Marketing Specialist to join the team based in our Michigan Support Center.

The franchise marketing specialist serves as a liaison between the Michigan Support Center marketing team, franchisee, and franchise staff in order to maximize local marketing efforts and franchise marketing dollars. Ongoing and positive communication with the franchise system and other Michigan Support Center departments is critical to this role.

• As part of a multi‑department consulting team, promote and assist in planning and executing local franchise marketing solutions supporting playbook and tactics including PPC, local direct mail, awareness advertising (TV, radio, digital display, or billboard), social media, grassroots marketing and other local marketing and advertising tactics
• Work with multi‑department consulting team to identify and assist franchises in need of additional marketing support
• Promote best practices on marketing spends and staffing to support location growth objectives
• Interact with Home Office marketing department team members to gain basic knowledge of each subject matter expert’s area of expertise; proactively develop job aids and other internal support materials to achieve knowledge level sufficient to assist with most franchise questions and inquiries (some requests will still require elevation to SME)
• Work closely with Internet Marketing Specialist as assigned franchises to ensure franchise web content is updated according to policy
• Connect franchise staff with marketing team subject matter experts and/or other consulting team members, as applicable; develop internal communications as appropriate
• Collect, review and offer feedback on annual franchise marketing plans, periodic marketing performance analyses and ensure compliance with plan throughout the year
• Provide ongoing consultation with franchisees regarding local advertising initiatives and spending; develop written training and support materials including Quick Fact reference one‑pagers as applicable
• Proactively audit and track individual franchise engagement in Michigan Support Center marketing tools and revenue in accordance with Marketing Playbook recommendations, using established measurement tools
• Work with multi‑unit locations to assess performance, revenue and compare peer group results
• Consult with franchisees on social media activities including content, advertising, and online reputation management
• Provide franchisee and franchise support staff training and education through Stick Men University webinars, conference calls, workshops and one‑to‑one phone call and email contact
• Attend job related seminars/classes each year to keep up with new trends in the field
• Act as system grassroots expert through consulting on and developing written materials for The Hub to assist franchises in enhanced grassroots marketing efforts and tracking
• Consult with franchises on local brand awareness media buys (TV, radio, outdoor, OTT)
• Work on a cross‑functional consulting team designed to support and consult with assigned franchises
• Monitoring key performance metrics, review trends and concerns during bi‑monthly team meetings
• Share best practices with assigned franchises and your peer group
• Monitor, track and follow up on assigned initiatives or action plans

• Understanding of marketing theory and process.
• Thorough understanding of marketing tactics and…