Communications & Engagement Coordinator - Library

Communications & Engagement Coordinator Rochester Public Library

The City of Rochester is committed to a community where all members feel a sense of belonging. We commit to recognizing the diversity of our community members, listening to ALL voices and providing equitable services to create an inclusive place to live, play and work. We believe EQUITY should be at the center of all our work. We strive to represent our community in our teammates, as we know that diverse and inclusive teams are more innovative, and have an empowering impact on the work, progress and culture of our community.

It takes us all working together

Communications & Engagement Statement of Intent:
Consistently engage and clearly communicate news, opportunities, and information to community members in an inclusive, transparent, and thoughtful way that allows their voices to be heard and incorporated into the work of the City of Rochester.

Nature of Work:
The Communications & Engagement Coordinator plans, implements, and leads communications and community engagement activities supporting Rochester Public Library.

Under the direction of the Library Director, this position serves as a lead consultant to the Library and supports coordinated communications, public information, and community engagement efforts. The Communications & Engagement Coordinator works closely with library divisions to develop, maintain, and implement effective short- and long-range communication strategies, policies, and practices.

This role helps build proactive, clear, and consistent two-way communication between the library and residents, businesses, organizations, visitors, and other stakeholders. Responsibilities include developing processes and tools that support transparent communication, accessible information sharing, and meaningful community engagement. The position supports direct community engagement by developing and implementing an annual marketing plan to promote library services, resources, and strategic initiatives identified in the Library Master Plan and Strategic Plan.

Work includes supporting communications and engagement for a range of often includes amplifying messaging from city and county government, supporting organizations, and community partners.

Pay: 2026 salary is $92,267 to $108,550 based on qualifications, with advancement to $135,688.

Schedule:

The typical work schedule 8 AM - 5 PM Monday through Friday with evening and weekend work based on the timing of community events. This is a mostly in-person role, with occasional remote work available.

* Plan, develop and implement marketing, communications and public awareness strategies.

• Develop and implement departmental and division communication plans in alignment with strategic goals and objectives.
• Create and implement effective communication/awareness campaigns that have wide-ranging or long-lasting impacts on the community.
• Establish and cultivate channels of communication between the Library, residents, businesses and community stakeholders that provide a better understanding of the community's wants, needs, and interests related to the City.
• Develop communication material (news releases, website content, enewsletters, PowerPoint presentations, publications, special articles, scripts, newsletters, social media content, etc.)
• Provide support to the Data and Outcomes Supervisor with survey projects that collect pertinent library user information about community behaviors, needs and opinions that can further inform Department activities, including the City's commitment to diversity, equity and inclusion efforts.
• Utilize data and analytical tools to strategically market to and engage with community members, particularly those from often underrepresented groups and evaluate effectiveness of marketing and communication plans.

* Create and maintain a positive public image for Departments and divisions through preparing communications, making presentations and serving on various groups within the community.

• Act as one of the primary contacts for the media and conduct interviews on behalf of the Department. Coordinate interviews with subject matter experts as necessary.
• Within the community and organization, ensure increased understanding and support for Departmental and division programs, services, and policies.
• Represent the library at community events and presentations.
• Plan, develop and disseminate information designed to keep the community informed of the Library's value, programs, services, and accomplishments.
• Work with teammates to coordinate consistent branding for the City and its partners.
• Ensure materials produced by the Department meet standards for appropriateness, readability, quality, digital accessibility and plain language.

* Prepare annual library marketing budgets, securing marketing services and manage contract services.

• In collaboration with Departments and divisions, develop a budget for annual marketing, communications and engagement efforts.
• Develop solicitations…