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Global Social Commerce Leader: TikTok & Creator Growth

Remote / Online - Candidates ideally in
New York, New York County, New York, 10261, USA
Listing for: Elfbeauty
Full Time, Part Time, Remote/Work from Home position
Listed on 2026-08-02
Job specializations:
  • Marketing / Advertising / PR
    Marketing Manager
  • Management
Salary/Wage Range or Industry Benchmark: 250000 - 400000 USD Yearly USD 250000.00 400000.00 YEAR
Job Description & How to Apply Below
Location: New York

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face, paw and fin. Our deep commitment to clean, cruelty free beautyat an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People - clean beauty powered by plants, Naturium - high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode skin - developed by Hailey Rhode Bieber, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time

In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment.

We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team:

e.l.f. Beauty is redefining how brands connect content, creators, community, and commerce. As we continue to lead the next generation of social selling, we are seeking a Senior Director, Global Social Commerce to serve as a strategic and operational leader responsible for scaling e.l.f.'s social commerce ecosystem worldwide.

This is a highly visible leadership role and a critical partner to the VP of Global Connected Commerce. Together, you will define and execute a disruptive vision that positions e.l.f. as the category leader across Tik Tok Shop and emerging social commerce platforms globally.

The Senior Director will own the global social commerce strategy, commercial performance, merchandising vision, operational excellence, and organizational leadership required to scale across markets. This leader will oversee teams responsible for affiliate commerce, LIVE selling, shop operations, Tik Tok Shop Partners (TSPs), creator commerce, and platform expansion, while serving as the connective tissue between Brand, IMC, Influencer, Creative, Operations, Finance, and International teams.

This role requires a rare combination of strategic thinking, commercial acumen, operational rigor, and entrepreneurial leadership.

Own Global Tik Tok Shop Growth & Commercial Performance

  • Lead the global expansion and commercialization of Tik Tok Shop across North America, Europe, Latin America, and future markets.
  • Own revenue growth, GMV, profitability, customer acquisition, and long-term platform health.
  • Develop scalable growth strategies across affiliates/creator commerce, LIVE selling, paid traffic, merchandising, and promotional planning.
  • Build annual operating plans and investment strategies that unlock category-leading growth.
  • Develop profitable operational frameworks to deliver proof points and purchase of Tik Tok Shop as a commerce and content demand gen channel.
  • Lead Global Merchandising Strategy

  • Own end-to-end merchandising strategy across social commerce platforms.
  • Define how products are launched, prioritized, priced, bundled, promoted, and optimized within social commerce ecosystems.
  • Partner with Product Innovation, Brand, Operations, and International teams to ensure social commerce is embedded into launch planning from inception.
  • Build frameworks for hero products, viral products, new launches, and creator-led product discovery.
  • Leverage data and emerging consumer signals to influence assortment and commercial strategy.
  • Build and Lead a World-Class Global Team

    Lead a high-performing team spanning:

  • Affiliate/Creator Commerce
  • LIVE Commerce
  • Shop Operations
  • Platform Expansion
  • Tik Tok Shop Partners (TSPs)
  • Social Commerce Analytics
  • Devel…
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