Senior Performance Marketing Lead (Paid Media) a US Marketing Agency (Remote

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They're a fast-growing performance marketing team helping high-growth DTC and eCommerce brands scale through data-driven paid acquisition. Their approach goes beyond media buying—we optimize the entire customer journey through creative strategy, experimentation, offer testing, landing page optimization, and full-funnel performance analysis.

This is a senior leadership role for someone who thinks beyond Ads Manager.

We're looking for an experienced Performance Marketing professional who can lead media buyers, own acquisition strategy across multiple brands, and understand how out-of-platform metrics influence profitable growth.

You'll partner closely with Creative, CRO, Analytics, and Leadership teams to build scalable growth systems while coaching the media buying team to consistently improve performance.

This role is ideal for someone who has already managed significant monthly budgets, enjoys mentoring others, and understands that the biggest growth opportunities often come from improving the entire customer journey—not just campaign settings.

• Lead, mentor, and develop a team of Media Buyers.
• Establish best practices, testing frameworks, and operational processes.
• Review campaign performance and coach buyers on scaling strategies.
• Improve overall team performance and accountability.
• Build a culture of experimentation and continuous learning.

• Own paid acquisition strategy across:
• Meta Ads
• Tik Tok Ads
• App Lovin
• Emerging paid acquisition channels
• You'll oversee campaign planning, execution, optimization, and scaling across multiple eCommerce brands managing significant monthly ad spend.
• Success isn't measured only by platform metrics.
• You'll optimize the entire acquisition funnel by partnering with Creative and CRO teams to improve:
• Landing Pages
• Offer Testing
• Funnel Structure
• Customer Journey
• Creative Testing Frameworks
• Conversion Rate Optimization
• New Customer Acquisition

• Manage monthly advertising budgets of $150K-$250K+ per brand
• Allocate spend efficiently across channels
• Forecast revenue and acquisition performance
• Build scalable growth plans
• Identify opportunities for profitable expansion

Go beyond ROAS.

• Analyze business performance using metrics including:
• MER
• Blended ROAS
• CAC
• CPA
• LTV
• Contribution Margin
• Revenue by Funnel Stage
• New Customer Revenue
• AOV
• Conversion Rate

Understand how media buying impacts the overall business—not just platform performance.

Work closely with Creative Strategists to:

• Build testing roadmaps
• Analyze creative fatigue
• Improve hooks and messaging
• Align creative production with performance goals

• Lead strategic performance calls
• Present reports and business insights
• Translate complex data into actionable recommendations
• Build trusted relationships with clients and internal leadership

• Improve internal documentation and SOPs
• Create repeatable systems for growth and knowledge sharing

Within your first months, you'll have:

• Elevated the performance of the Media Buying team through coaching and leadership.
• Improved forecasting accuracy and budget efficiency.
• Built scalable testing frameworks across creative, offers, and landing pages.
• Increased blended business performance—not just platform ROAS.
• Strengthened collaboration between Paid Media, Creative, and CRO teams.
• Implemented systems that improve testing velocity and operational excellence.
• Identified growth opportunities beyond Ads Manager that drive long-term profitability.

• 5+ years of experience in Performance Marketing or Paid Media within DTC or eCommerce.
• Proven experience managing $150K-$250K+ monthly ad spend per brand.
• Deep expertise with Meta Ads, Tik Tok Ads, App Lovin, and similar paid acquisition platforms.
• Previous experience leading or mentoring…