Senior Shopper Marketing Analyst, Consumer Packaged Goods

** Requisition :
** 72509

** About Whirlpool Corporation*
* Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life  the only major U.S.

-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including  _Whirlpool_ ,  _Kitchen

Aid_ ,  _JennAir, Maytag_ ,  _Amana,_   _Brastemp_ ,  _Consul_ , and  _In Sink Erator _ . In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at   .

** The team you will be a part of*
* The Consumer Packaged Goods (CPG) marketing team reports to the Brand & Product Senior Marketing Manager over CPG brands (everydrop, affresh & Swash) and Gladiator brand. The team of marketing, product, sales & operations collaborate to develop & execute strategies to deliver the brand promise and launch consumer solutions to the market place.

** This role in summary*
* This person is a critical team member for shopper marketing, working closely with internal partners (key stakeholders include Brand, Product, Sales & Ops teams) along with external partners (such as agencies of record, retailers' media networks, and 3rd parties) and spans across all retail channels. This role requires a shopper-first and strategic marketing mindset with core responsibility to execute go-to-market marketing strategies and plans aligned with Channel Retailer Plans.

** Your responsibilities will include*
* + Support marketing planning for Everydrop/Water, affresh & SWASH brands across all retail channels, ecommerce & in-store.

+ Lead plan execution in partnership with the retailer in tactics such as retail media, online & in-store experience (displays, point-of-purchase, sampling, couponing, subscription), content development & oversight and performance measurement.

+ Develop product detail page strategies and execute across retailers including reviews, core & rich content.

+ Strengthen marketing partnership with key retailers and agency partners.

+ Create informed solutions that are grounded in data and research.

+ Present marketing plans, updates, and results regularly with the internal sales teams and Quarterly reviews.

+ Budget ownership working in collaboration with finance and cross-functional partners to ensure costs are accurately outlooked and processed.

+ Delivery of projects on-time, on-strategy, and on-budget.

** Minimum requirements*
* + Bachelor's degree

+ 4+ years of experience in one or more of the following:
Marketing, Shopper Marketing, Product, Media, Brand, eCommerce or Channel Sales

** Preferred skills and experiences*
* + Bachelor's Degree in Business, Communications or Marketing

+ Experience in Retail Media/Marketing (Paid, In-Store)

+ Ability to adapt quickly to a changing environment, overcome challenges, and manage multiple priorities and stakeholders through strong project management, time management & organizational skills

+ Proven analytical skills and ability to successfully integrate different streams of information into conclusive next steps and shareable findings

+ Proven ability to develop strong relationships and work with cross-functional teams

+ Ability to influence and lead others, including those outside of the Marketing function

+ Strong oral, written communication, and presentation skills

** What we offer*
* Generous benefits package () , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations:
Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

** Additional information*
* Whirlpool's Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:

+  
** Always On Flexibility**  - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.

+  
** Two-Week Work from Anywhere**  - Minimum of one-week increments for a total of two weeks per year.

+  
** Sabbatical**  - Four weeks paid leave after every five years of service.

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Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers () . Additional information about the company can be found on Facebook () , Twitter () , Linked In () , Instagram ()  and You Tube () .

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or…