Director of Paid Media and Performance Marketing

Director of Paid Media and Performance Marketing

Medela LLC

McHenry, IL (Three days on-site, two days home office)

Salary Starting at $140K plus bonus

Lead Global Media Strategy. Drive Performance. Deliver Measurable Business Growth.

What Makes You Successful as our Director of Paid Media and Performance Marketing

You understand paid media from every angle. You're as comfortable discussing long-term media strategy with executive leadership as you are reviewing campaign performance, evaluating audience strategies, or challenging agency recommendations.

You bring expertise across:

• Paid media strategy
• Media planning
• Campaign execution and media buying
• Audience development and targeting
• Performance measurement and attribution
• Campaign optimization
• Budget management
• Agency leadership
• Data-driven decision making

You know how to connect media performance directly to commercial results and business growth.

Are you the type of paid media leader who knows how to build the strategy—and then execute it? Have you personally developed media plans, optimized campaigns, managed agency partners, and transformed media investments into measurable business growth?

We're seeking a Director of Paid Media and Performance Marketing to lead our global paid media strategy while owning media investment and performance across North America and priority focus markets.

This is a highly visible leadership role responsible for driving customer acquisition, demand generation, brand awareness, and profitable growth through innovative media strategies and data-driven decision making.

As the company's paid media expert, you'll shape media strategy, lead our global media agency relationship, and partner with senior leaders across Marketing, Commercial Excellence, eCommerce, CRM, Sales, Finance, and Insights & Analytics to deliver measurable business results.

We're looking for someone who has deep, hands-on experience across the entire paid media lifecycle—strategy, planning, execution, buying, measurement, and optimization—and who enjoys balancing strategic leadership with hands-on involvement to maximize performance.

What You'll Do as Director of Paid Media and Performance Marketing

Lead Paid Media Strategy

• Define, develop, and continuously evolve the company's global paid media strategy aligned with business objectives, commercial priorities, and brand strategy.
• Own global paid media investment strategy while providing governance and strategic leadership across priority markets.
• Develop annual paid media strategies and investment plans that support customer acquisition, demand generation, product launches, revenue growth, and market share objectives.
• Identify emerging media opportunities, advertising technologies, and innovative channels that strengthen competitive advantage.
• Establish paid media governance, channel standards, measurement methodologies, agency operating models, and best practices across markets.
• Serve as the company's paid media subject matter expert and trusted advisor to senior leadership.

Drive Performance Marketing

• Lead performance across the entire customer journey—from awareness and engagement through acquisition, conversion, retention, and customer lifetime value.
• Develop sophisticated audience strategies utilizing first-party data, CRM insights, remarketing, retention audiences, lookalike modeling, and lifecycle marketing.
• Continuously optimize targeting, creative, bidding strategies, channel mix, and budget allocation to maximize performance and return on advertising spend.
• Champion testing, experimentation, and continuous improvement across all paid media programs.

Lead Agency Partnerships

• Serve as the strategic owner of the company's global media agency relationship.
• Establish campaign objectives, KPIs, governance processes, and performance expectations.
• Conduct regular business reviews and hold agency partners accountable for delivering measurable business outcomes.
• Lead agency RFPs, evaluations, partner selection, onboarding, and contract negotiations.
• Provide informed direction and challenge agency recommendations through your own expertise across paid media strategy, planning, execution, measurement, and optimization.

Manage Media…