Senior Shopper Marketing Analyst, Consumer Packaged Goods Benton Harbor,Michigan,USA Marketing

Position: Senior Shopper Marketing Analyst, Consumer Packaged Goods Benton Harbor,Michigan,USA Marketing [...]
## Senior Shopper Marketing Analyst, Consumer Packaged Goods Benton Harbor,Michigan,USAApply Now Find out how well you match with this job
** Requisition :
** 72509
** About Whirlpool Corporation
** Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life  theonly major U.S.

-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including
* Whirlpool*,
* Kitchen Aid*,
* Jenn Air, Maytag*,
* Amana,
* * Brastemp*,
* Consul*, and
* In Sink Erator *. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at  
** The team you will be a part of
** The Consumer Packaged Goods (CPG) marketing team reports to the Brand & Product Senior Marketing Manager over CPG brands (everydrop, affresh & Swash) and Gladiator brand. The team of marketing, product, sales & operations collaborate to develop & execute strategies to deliver the brand promise and launch consumer solutions to the market place.##
** This role in summary
** This person is a critical team member for shopper marketing, working closely with internal partners (key stakeholders include Brand, Product, Sales & Ops teams) along with external partners (such as agencies of record, retailers’ media networks, and 3rd parties) and spans across all retail channels. This role requires a shopper-first and strategic marketing mindset with core responsibility to execute go-to-market marketing strategies and plans aligned with Channel Retailer Plans.##

** Your responsibilities will include
*** Support marketing planning for Everydrop/Water, affresh & SWASH brands across all retail channels, ecommerce & in-store.
* Lead plan execution in partnership with the retailer in tactics such as retail media, online & in-store experience (displays, point-of-purchase, sampling, couponing, subscription), content development & oversight and performance measurement.
* Develop product detail page strategies and execute across retailers including reviews, core & rich content.
* Strengthen marketing partnership with key retailers and agency partners.
* Create informed solutions that are grounded in data and research.
* Present marketing plans, updates, and results regularly with the internal sales teams and Quarterly reviews.
* Budget ownership working in collaboration with finance and cross-functional partners to ensure costs are accurately outlooked and processed.
* Delivery of projects on-time, on-strategy, and on-budget.##
** Minimum requirements
*** Bachelor’s degree
* 4+ years of experience in one or more of the following:
Marketing, Shopper Marketing, Product, Media, Brand, eCommerce or Channel Sales##
** Preferred skills and experiences
*** Bachelor’s Degree in Business, Communications or Marketing
* Experience in Retail Media/Marketing (Paid, In-Store)
* Ability to adapt quickly to a changing environment, overcome challenges, and manage multiple priorities and stakeholders through strong project management, time management & organizational skills
* Proven analytical skills and ability to successfully integrate different streams of information into conclusive next steps and shareable findings
* Proven ability to develop strong relationships and work with cross-functional teams
* Ability to influence and lead others, including those outside of the Marketing function
* Strong oral, written communication, and presentation skills##
** What we offer
** Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations:
Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).##
** Additional information
** Whirlpool’s Ways of Working Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
* ** Always On Flexibility** - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
* ** Two-Week Work from Anywhere** - Minimum of one-week increments for a total of two weeks per year.
* ** Sabbatical** - Four weeks paid leave after every five years of service.#LI-NZ2
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