Digital Marketing Manager

Digital Marketing Manager

Location:

Remote or Hybrid (Los Angeles, CA)

Job Type: Full-time

About Mathnasium:

Mathnasium is a global education brand with over 1,100 franchised learning centers. Our Home Office Marketing Team partners with franchise owners to drive performance, improve enrollment outcomes, and support system-wide growth.

Role Overview:

The Digital Marketing Manager evaluates the impact and efficiency of our digital marketing programs. Using performance data, this role identifies trends, uncovers growth opportunities, and provides actionable insights to leadership and franchise partners.

• Conduct detailed reviews of digital marketing performance at the individual center level.
• Provide data‑driven feedback with actionable recommendations to improve results.
• Analyze and report on the direct impact of advertising spend on the company’s bottom line.

Key Responsibilities:

• Performance Monitoring: Track and evaluate centralized digital marketing campaigns across platforms such as Google Ads, Meta, and Google Analytics.
• Reporting: Generate weekly reports on traffic, leads, enrollments, and demographics, highlighting trends and opportunities for program improvement.
• Deep‑Dive Analysis: Examine the relationship between advertising performance, website activity, and conversion rates to enhance the overall user experience.
• Budget Optimization: Recommend marketing budget adjustments based on historical performance and data‑driven insights.
• Market Insight: Monitor competitor activity and broader market trends, sharing significant findings with senior management.
• Franchisee Support: Prepare reports linking website traffic to advertising performance and participate in performance review calls to address concerns and outline next steps.
• Documentation: Support the creation and maintenance of standard operating procedures for marketing programs.

Qualifications:

• 2–3 years of digital marketing, performance marketing, or analytics experience (agency experience a plus)
• Strong knowledge of advertising platforms and data analysis
• Proficiency in Google Analytics strongly preferred
• Bachelor’s degree required
• Excellent written and verbal communication skills
• Highly organized, detail‑oriented, and able to manage multiple priorities in a fast‑paced environment