Senior Marketing Coordinator

Position:
Senior Marketing Coordinator

Reports To:

Owner & Managing Attorney Employment Classification:
Remote, Part-Time (with potential to grow)

Do you turn a scattered content calendar into a coherent strategy? Can you look at a month of engagement data and know exactly what to change — and do you catch a brand or compliance problem before it ever goes live? We are seeking a Senior Marketing Coordinator to own the firm's marketing strategy and online presence across Instagram, Facebook, Linked In, and Tik Tok.

This is not a role for someone who needs a playbook handed to them — we’re looking for someone who can set direction, make judgment calls, and execute with minimal oversight. You'll work closely with our Marketing Assistant, who handles day‑day content production, design, and publishing, and step in to cover that work when needed.

• Own and maintain the firm’s content calendar across Instagram, Facebook, Linked In, and Tik Tok, and assign content to the Marketing Assistant.
• Develop content strategy and campaign ideas to grow audience and engagement.
• Conduct competitor and market research to inform content and positioning.

• Review content before publishing to ensure it reflects a professional, brand‑consistent, and law‑appropriate tone.
• Enforce brand and compliance guidelines across all platforms and materials.

• Deliver monthly performance and engagement reports with insights and recommendations.
• Pull and interpret platform analytics to inform strategy adjustments.

• Maintain the firm’s referral source tracker — logging referral partners, follow‑ups, and relationship status.

• Prepare professional presentations and marketing materials for meetings, webinars, firm updates, and internal/external use.

• Serve as the firm’s main point of contact for marketing matters and coordinate priorities with the Marketing Assistant.
• Step in to publish content, moderate live sessions, or respond to followers when the Marketing Assistant is unavailable.

• You can look at a content calendar and a set of analytics and turn both into a clear strategy.
• You catch brand and compliance issues before they go live, not after.
• You can manage competing priorities and deadlines without repeated follow‑up.
• You’re comfortable working with (or quickly learning) legal terminology, ideally in real estate law.
• You are technologically competent and comfortable with AI‑assisted workflows and modern marketing tools.
• You work independently and bring solutions, not just questions.

• Require extensive supervision or a fully built‑out playbook to execute.
• Are primarily a content creator/designer looking to do day‑to‑day production rather than set strategy.
• Struggle with organization, reporting, or deadline management.
• Are uncomfortable with technology or process‑driven workflows.

• Flexible remote contract work structure.
• A firm that invests in modern technology, AI‑assisted workflows, and smart operations.
• The opportunity to develop an ongoing working relationship as the firm continues to grow, with a path to full‑time hours.

• 2+ years of experience managing Instagram, Facebook, Tik Tok, and Linked In accounts, including content strategy and reporting.
• Strong analytical skills — comfortable pulling and interpreting platform analytics.
• Working knowledge of photo and video editing tools (e.g., Canva, Adobe, Cap Cut).
• Experience maintaining a CRM, spreadsheet‑based tracker, or referral/lead log, with strong follow‑up discipline.
• Prior experience creating content or strategy for law firms, or demonstrated knowledge of legal terminology (real estate law experience preferred).
• Portfolio required (strategy samples, reports, graphics, videos, social media samples).
• Excellent written and verbal communication skills.

Compensation: $30 hourly