Marketing Intelligence Specialist

Now Hiring:
Marketing Intelligence Specialist Paid Media Diagnostics & Performance Strategy

• Location:
  
  Charleston, SC — Hybrid (in-office Tuesday-Thursday; option to WFH Mondays and Fridays)
• Type:
  Full-time Compensation:
  Competitive salary + health stipend + 20 days paid vacation
• Reports to:
  
  Chief Strategy Officer, in close partnership with Marketing Directors

Marketing is measured by outcomes.

We’re looking for a Marketing Intelligence Specialist who understands that data isn’t reporting. It’s direction.

You’ve run paid media before — you know what a CPA spike actually means, what audience fatigue looks like, and which lever to pull when performance stalls. Here, that hands-on expertise becomes your credibility. Your job is to read what the data is telling us across every account and hand Marketing Directors exactly what to change, before they have to ask.

If you believe performance data should shape strategy, not just support it, keep reading.

At In The Black Marketing & Consulting, we don’t chase trends. We build revenue engines that endure.

Based in Charleston and serving growth-minded brands nationwide, we believe every marketing decision should drive measurable business growth. Strategy comes first. Execution follows. Performance validates both.

You’ll become the marketing intelligence hub for the agency - reading performance data across our paid media accounts, catching what others would miss, and translating it into next-step recommendations Marketing Directors can act on immediately.

• Where are we winning? Where are we losing? Why?
• What should we change? What should we scale? You’re not here to report numbers. You’re here to improve them.

• Monitor campaign performance daily across the agency’s paid media accounts.
• Build executive dashboards and performance reporting that leadership actually trusts.
• Identify trends before they become problems.
• Validate attribution and data integrity across platforms.
• Deliver proactive, specific recommendations backed by data - not generic best practices.
• Use hands-on Meta Ads Manager expertise to diagnose performance issues and direct the adjustments needed.
• Identify audience, creative, and testing changes that will move performance, and hand off clear, actionable direction.
• Continuously evaluate lead quality, conversion rates, and return on ad spend.
• Support diagnostic work on Google, OTT, You Tube, and other paid channels as needed.
• Partner with the Chief Strategy Officer to ensure performance insights align with each client’s annual marketing blueprint.
• Equip Marketing Directors with optimization recommendations, audience opportunities, and budget guidance.
• Contribute to quarterly strategy reviews and annual planning.

This position sits at the center of how In The Black makes decisions. As our accounts and analytics practice grow, this role is positioned to grow with them - into deeper strategic ownership and leadership of our performance function.

• Have 5+ years hands-on managing paid media at an agency or in-house team.
• Are an expert in Meta Ads Manager - you’ve built and run campaigns yourself.
• Understand Google Analytics, Hub Spot, attribution, and conversion tracking.
• Love interpreting data as much as launching campaigns.
• Think like a business operator, not just a media buyer.
• Can explain complex performance data in a way anyone can understand.
• Make recommendations with confidence, backed by evidence.

Bonus points if you have:
Certifications such as Meta Blueprint, Google Ads, or Google Analytics (not required — we’d rather see what you’ve done than what you’ve framed);
Looker Studio or Power BI;
Conversion API / server-side tracking familiarity; multi-location brand experience; automotive, healthcare, home services, or franchise background.

• Marketing Directors always know how campaigns are performing.
• Clients receive recommendations before they ask.
• Reporting is trusted because the data is accurate.
• Performance drives strategy.

• Competitive salary for the Charleston market
• Monthly health stipend
• Annual continuous-learning scholarship - we invest in your certifications, courses, and professional growth
• 20 days of paid vacation per year
• Hybrid schedule: work from home every Monday and Friday, in our Charleston office Tuesday-Thursday

Strategic in Mind. Creative in Execution. Legendary in Impact.