Marketing Consultant

Benefits:

• Health insurance
• Paid time off
• Vision insurance
• 401(k)
• 401(k) matching
• Dental insurance

The Marketing Consultant will be responsible for supporting new and existing schools in a given territory; sharing brand marketing strategy, programs, materials, and partnerships to assist the schools in creating and executing local marketing plans. The Marketing Consultant will be the primary day-to-day contact between the Franchise Marketing Team and the GSS locations, and will be responsible for communicating all Franchise-led initiatives and updates for the assigned territory.

• Onboard new locations in assigned territory; following tiered support protocols for checklists, calls, and site visits.
• Oversee ongoing training, brand standards compliance, and effective use of marketing tools (programs, promotions, offers, partnerships) necessary to capitalize on local marketing opportunities.
• Monitor and analyze KPIs/benchmark data for opportunities for business improvement through marketing.
• Collaborate with internal departments to resolve questions, mediate concerns, and support the school’s overall success.
• Onboard, train, and monitor all franchisee social media channels in designated territory; audit post frequency and ensure brand standards while helping to drive engagement.
• Oversee and assist with partnerships, including third-party local marketing/PR companies, to ensure their understanding of processes and programs and use of brand-approved materials.
• Develop and maintain strong franchise, franchisee, and vendor partner relationships and ensure expectations are being consistently met.
• Assist with team projects as needed.

• BA in Marketing, Public Relations, Communications, or related field
• Minimum 3+ years marketing experience; franchise and/or field marketing experience highly preferred
• Willing to travel up to 15% of the time
• Embrace and be guided by the Core Values of the company

• Proven track record in local marketing strategy and execution
• Independent thinker with teamwork mentality and impeccable follow-through
• Strong time management and multitasking skills with the ability to self-motivate in a fast-paced environment
• Excellent written and verbal communication skills
• Strong project management, problem-solving & organizational skills
• Experience with a Mac-based environment and G Suite preferred

Flexible work from home options available.