Associate Brand Manager, Dove Men Deos US

Unilever is hiring “Associate Brand Manager, Dove Men Deos US”

Function:
Marketing

Reports to:

Associate Director DM+C Deos Innovation

Location:

Hoboken US HQ

Términos & Condiciones:
Full Time – Hybrid (3 day at office and 2 Home Office)

Are you a passionate marketer who wants to bring to life breakthrough campaigns supported by sizeable marketing budgets? Are you eager to learn all about consumer communications across Paid, Earned, and Owned? Would you like to work on a large, high-priority brand that plays a central role in Unilever’s Personal Care strategy? If so, join our dynamic team as Associate Brand Manager, Demand Generation.

The role will report into the Demand Generation Manager for Dove Men US and will suit an ambitious marketer who is looking to further their experience in performance & engagement marketing across high-profile campaigns. We are looking for individuals who are deeply curious and ready to learn, who can confidently own a large-scale budget, who are collaborative, and who can confidently lead inter-agency and cross-functional teams.

This job presents plenty of scope for independent brand work and team stewardship, agency and cross-functional leadership, plus lots of creativity. The ideal candidate has passion for high performance, is interested in grooming and personal care, is consumer centric, and is able to manage multiple priorities. They will also have a strong marketing and analytical mindset. If you’re looking for a role that balances business performance & integrated marketing, this will be a very rewarding role.

• End-to-End Brand Comunications Deployment
• Support the Demand Generation Manager in deployment of National and Retail marketing campaigns, ensuring every activation delivers with excellence across channels and the consumer journey.
• Develop and execute of PR, Influencer, and owned social content strategies, ensuring all briefs and executions ladder up to brand priorities and drive cultural relevance.
• Guide the Integrated Agency Team (IAT) by devising meeting agendas, tracking deadlines, and ensuring our agencies receive timely input from the brand team
• Embrace a Social First Demand-Generation framework by embedding platform native, social first thinking across all plans to accelerate brand love and enhance reach while bringing to life the Dove Men Brand verse.
• Connect Demand Generation initiatives to measurable business outcomes, ensuring that our marketing plans are tied to market share and sales growth KPIs
• Ensure Operational Excellence through strong planning, governance, and ways of working that enable seamless cross functional alignment and high quality delivery across all touchpoints.

• Masterbrand Partnership — Collaborate closely with the Dove Men Masterbrand lead as the deo category representative across all cross category demand generation initiatives (e.g., Limited Editions) and shared capability resources (e.g., owned social).
• Cross Functional & Agency Leadership — Partner with creative, design, PR, media, and influencer/creator agencies to deliver breakthrough brand ideas and best in class digital earned and paid solutions.
• Digital, Search & Content Specialist Collaboration — Work with the Digital Capability PC Lead, all specialists within the MMC and their search/content agency partners to enhance visibility and relevance across social search and emerging LLM powered discovery environments.
• Customer & Shopper Alignment — Partner closely with Customer and Shopper Marketing teams to bring Dove Men Deos campaigns to life across retail.

• Monitor and anticipate competitor moves and cultural trends, translating insights into timely organic and paid content opportunities across earned/love, BSAY, influencer, and UGC/owned work streams.
• Drive rigorous performance reporting by evaluating media effectiveness and ROI across all deo initiatives in partnership with MMC and agency teams.
• Clearly articulate what’s working, what’s not, and define actionable optimizations to strengthen plans.

• • BA or MBA (preferred)
• • Minimum 3-4 years of relevant…