Sr. Strategist

Bring Culture, Insights, and Strategy Together

At H/L, we believe meaningful marketing begins with understanding people — their experiences, behaviors, communities, and culture. We are looking for a Senior Strategist to help bring these perspectives into integrated campaigns for automotive, lifestyle, insurance, and other consumer brands.

Working closely with the Director of Multicultural Marketing, this role will help translate cultural and consumer insights into strategic recommendations, campaign approaches, and meaningful brand experiences across channels. The ideal candidate brings experience in strategy, communications planning, or integrated marketing and knows how to connect insights, creativity, and collaboration to develop work that resonates with diverse audiences.

As a member of the multicultural marketing team, you’ll partner with account, creative, media, social, and production teams to help shape culturally relevant work and support the development of impactful client solutions.

This is a hybrid role, with both office-based work at the H/L Oakland, CA office and remote work.

• Partner with multicultural marketing leadership to support strategic development across client work
• Bring cultural insights and audience understanding into campaign recommendations and brand storytelling
• Collaborate with cross-functional teams to develop integrated marketing solutions across channels
• Contribute to proactive planning and opportunities that strengthen multicultural thinking across the agency
• Help deliver meaningful work across consumer categories and brands

• Partner with the Director of Multicultural Marketing to develop strategic briefs, messaging frameworks, and campaign points of view that connect business goals with consumer needs. Translate cultural, behavioral, and audience insights into actionable recommendations
• Identify opportunities to strengthen brand relevance through culturally informed strategies

• Help bring culturally relevant campaigns to life by collaborating with creative, media, social, production, and account teams across brand, social, influencer, experiential, and media channels.
• Partner with cross-functional teams to bring strategic ideas from concept through execution
• Help build connected storytelling approaches across paid, owned, earned, and social platforms

• Analyze audience, media, and campaign performance insights to identify opportunities for improvement
• Apply cultural, audience, and performance insights to inform recommendations, optimize campaign approaches, and uncover opportunities to strengthen brand connections.
• Stay connected to evolving cultural trends, consumer behaviors, and platform dynamics

• Support day-to-day strategy development across campaigns and initiatives by helping translate direction, insights, and objectives into actionable recommendations
• Collaborate with cross-functional teams to ensure multicultural considerations are thoughtfully integrated into both multicultural and broader market opportunities
• Support proactive planning efforts that strengthen culturally relevant work across the agency
• Partner with the Director of Multicultural Marketing to support strategic planning and campaign development
• Contribute cultural and audience perspectives to client conversations, campaign planning, and agency initiatives

We’re looking for someone with hands-on experience in strategy, cultural insights, and integrated marketing who can translate consumer understanding into actionable recommendations and impactful campaign approaches.

• 5+ years of experience in strategy, communications planning, brand planning, or integrated marketing within an advertising, media, or creative agency environment
• Experience developing strategic recommendations, briefs, and campaign frameworks
• Strong understanding of multicultural audiences, including AACM, ACM, and HCM communities, at local and national levels
• Ability to connect qualitative and quantitative insights to meaningful…