Senior Manager, Brand Marketing

Job Description

This role owns and is accountable for X-energy's brand marketing strategy and its execution across the organization. This role defines how brand marketing operates at X-energy, providing senior leadership and strategic direction to grow awareness of our brand, elevate how we tell the story of our work, and shape how internal and external stakeholders perceive X-energy. This role partners closely with executive leadership and cross-functional teams, exercises considerable independent judgment in setting the direction of the function, and may provide oversight and development of brand marketing team members and/or agency resources.

• Owns the development, implementation, and continuous evolution of X-energy's brand marketing strategy, plans, and processes, ensuring alignment with corporate positioning and business objectives.
• Sets strategic direction for growing brand awareness and expanding into new geographic and application segments, partnering with business development and executive leadership to attract new customers and strategic partners.
• Leads planning and execution of integrated, multi-channel brand campaigns, setting priorities and performance expectations to drive awareness and engagement across priority audiences.
• Owns content strategy and the editorial calendar for X-energy's owned channels (website, social media, email, etc.), setting standards for tone, quality, and cadence.
• Provides senior oversight of external agency partners, including scope, budget, and performance management, to ensure timely, high-quality, brand-aligned deliverables.
• Owns and evolves X-energy's brand guidelines and governance model, ensuring consistent application across all touchpoints and business units.
• Leads cross-functional development of creative assets in partnership with corporate communications and videography, providing creative direction and final approval.
• Evaluates, negotiates, and manages strategic marketing partnerships, assessing return on investment and strategic fit.
• Identifies and pursues external opportunities to promote X-energy's products and solutions, building relationships with media, industry, and partner organizations.
• Defines KPIs, reporting structures, and success metrics for the brand marketing function, and reports on brand health and campaign performance to executive leadership.
• Provides mentorship, coaching, and professional development to brand marketing team members and/or agency resources, including direct people-management responsibility where applicable.
• Manages the brand marketing budget, including planning, forecasting, and ensuring effective allocation of resources across initiatives.
• Maintain professional demeanor and behavior at all times in all forms of communication.
• Perform other duties as assigned by manager.

• Bachelor's in marketing, communications, public relations, journalism, business, or other relevant fields;
  Master's degree a plus.
• Typically, twelve plus years in marketing or brand experience, including experience leading teams and/or managing significant marketing programs, ideally in energy or other B2B sectors.
• Proven expertise in brand strategy, storytelling, and campaign development, with a track record of leading successful, integrated brand initiatives.
• Excellent demonstration of communication skills, including working with technical personnel and executive leadership.
• Demonstrated experience managing budgets, external agencies, and cross-functional stakeholders.

Location:

9801 Washingtonian Blvd, Gaithersburg, MD

Work Schedule:

Ideally, 4 days a week in office.

The role is remote eligible. A remote work arrangement is at the discretion of the hiring manager and based on business need.

Remote eligibility should not be interpreted as a guarantee of a remote work schedule

Travel Expectations:
Up to 10% as needed

Hours:

8:00am-5:00pm, Monday-Friday

Compensation As required by Maryland and other applicable state law, X Energy, LLC (X-energy) lists the expected compensation range for a publicly advertised job opportunity based upon the job requirements (e.g. education/training, experience, skill sets, etc.).…