Marketing Leader

Houston, Texas, United States;
Omaha, Nebraska, United States;
Overland Park, Kansas, United States;
Phoenix, Arizona, United States

DLR Group is an integrated design firm with a promise to elevate the human experience through design. This fuels the work we do around the world and inspires our mission to improve the lives of our clients, our communities, and our planet. If this sparks your interest, you’re in the right place.

Our K-12educationmarketingteam has an opening for a Marketing Leader to support our growing practice. Weoperatewithin a hybrid work model, supporting flexibility between office time and work from home. Considering this model, this role could be based inany city where DLR Groupoperatesan office.

DLR Group is the #1 K-12 education design firm in the world. Our team of educators, researchers, anthropologists, planners, architects, engineers, building performance experts, and interior designers draws on evidence-based design to help schools bridge the gap between old and new, improving all facets of operations and elevating learning through design. Understanding the rapid pace of technological, social, and cultural change, our K-12 Education Studio works with schools across the country to navigate it, better serving communities and improving students' educational experiences and outcomes.

The Marketing Leader guides strategic marketingactivitiesfor ourK-12 education sector. They support growth and awareness of their sector by promoting its design acumen and value proposition tobuild brand awarenessandenable sales byattractingand engagingprospectiveclients. The Marketing Leader develops calendars and executes the sector’s external marketing communications outreach and content strategy across all channels. They also lead and manage other communications professionals.

• Monitor trends and have an innate understanding of a sector(s) 12-24-36-month performance and growth outlook to identify and validate new breakthrough positioning and differentiation strategies with sector leadership.
• Manage and mentor a cross-functional marketing, media, and creative team to achieve brand awareness and maximize market impact, driving growth in alignment with sector business plan initiatives.
• Develop annual sector(s) marketing communications plan content strategy and calendar including multi-channel integrated marketing campaigns client-facing award programs project storytelling and marketing asset management.
• Master a creative vision for sector-based content marketing across the firm’s digital and print channels,elevating storytelling through compelling forms of media.
• Lead development of storytelling and manage sector pages and content at
• Establish and measure KPIs to track the impact of sector-based marketing campaigns and components therein.
  
  Analyzereviewsand report on the effectiveness of these efforts to maximize results.
• Identify systemic red flags and/or improvements to overall marketing metrics and deliverables in designated sectors.

• Degree in Marketing Communications, English, or similar
• 10+ years of experience with progressive responsibilities in a Marketing Brand or Communications department, preferably in the AEC or design industry
• Experience in effectively communicating with audiences, including public and independent K-12 districts and institutions.
• Track recordof tying marketing activity and measurable outcomes toestablishedbusinessobjectives.
• Deep understanding of content marketing strategy and best practices foreffectiveexecution.
• Action-oriented with a knack for managing multiple tasks for multiple interests; strong project and people management skills.
• Master of prioritization and executive stakeholder managementtomaintainfocus onestablishedstrategic direction.
• Growth mindset: the desire to continually improve processes and outcomes.
• Experience and passion for hiring, managing, and mentoring a high-performing team.

• Proficiency in Microsoft Suite, including PowerPoint and Teams; familiarity with information gathering from a database, Deltek VantagePoint preferred.
• Strategic thinking ability…