National Digital Marketing and CRM Coordinator

National Digital Marketing and CRM Coordinator JOB SUMMARY

As National Digital Marketing and CRM Coordinator, you’ll play a critical role in telling Trail Life’s story across platforms. You will support branding, engagement, and digital growth through social media, email marketing, paid media, content design, and website management. You will drive data informed decision making through CRM management and performance. You will collaborate cross-functionally with store, creative, and communication teams to create compelling digital experiences that grow membership, strengthen donor engagement, and inspire new Troops to launch.

Ideal candidates will have a heart for discipleship, enjoy creative collaboration, and thrive in a fast-paced, mission-focused environment.

Trail Life USA is a Not-for-profit, Church-Based, Christ-Centered, Boy-Focused mentoring and discipleship journey that speaks to the heart of a boy. Established on timeless values derived from the Bible and set in the context of outdoor adventure, boys from Kindergarten through 12th grade are engaged in a Troop setting by male mentors where they are challenged to grow in character, understand their purpose, serve their community, and develop practical leadership skills to carry out the mission for which they were created.

Our Mission is to guide generations of courageous young men to honor God, lead with integrity, serve others, and experience outdoor adventure. Our vision is to be the premier national character development organization for young men which produces godly and responsible husbands, fathers, and citizens. Our core values are:

• Mission-focused
  - We believe a heart for the mission is as critical as skill-set. An appreciation for the impact that advancing biblical masculinity can have on families and our society, as well as the role it can play in the kingdom of God, is essential.
• Collaborative
  - We believe that, while collaboration may not be the most efficient way to work, it is the most effective. Spending time together enables us to utilize complementary gifts to achieve great results.
• Overcomers
  - Trail Life USA staff is committed to overcoming. Challenges are seen as opportunities, not obstacles. We believe that God provides everything we need to accomplish what He desires.
• Truthful in love
  - We believe speaking the truth in love, even if it is awkward, is a necessary step in building trust and respect (Ephesians 4:15-16). This habit, when practiced to benefit another, the ministry, or a process, is appropriate, no matter the role.

This position is based at the Trail Life USA Home Office in Belton, South Carolina. Remote work is possible, with occasional in-office responsibilities, as agreed upon through a Letter of Employment or mutual agreement.

Support Trail Life’s brand voice and mission by developing organic social strategies that drive engagement and community storytelling.

• Build and manage a comprehensive content calendar for social platforms.
• Create and schedule posts across Facebook, Instagram, You Tube, Linked In, and others.
• Monitor trends and identify user-generated content and Troop success stories.
• Manage and optimize paid social media advertising.
• Track KPIs using Hub Spot, Google Analytics, and UTM tracking.
• Collaborate to align messaging across platforms.

Expand Trail Life’s digital reach through targeted advertising campaigns designed to grow awareness, drive conversions, and fuel ministry impact.

• Develop, manage, and optimize digital advertising campaigns across Google Search, You Tube, Display, and social media.
• Conduct keyword research and implement targeting strategies for Google Ads.
• Develop video and visual ad assets with the Creative team.
• Monitor campaign performance: CPC, CPV, CTR, ROAS, and conversions.
• Use A/B testing to improve messaging and creative effectiveness.
• Stay updated on paid media trends and recommend innovative tactics.
• Integrate ad campaigns into broader campaign strategy for unified messaging and ROI.

Create content that reinforces Trail Life’s message,…