Social Media Marketing Specialist

Company Description Rack Coach is a software platform designed to help strength coaches optimize athlete training in the weight room. The platform features in-room audio visual timers that automatically track reps, tempo, and workout flow, allowing coaches to focus on coaching and athlete development. Coaches can easily create customized workouts, manage performance data, and streamline training sessions. Rack Coach aims to be the “assistant coach” that keeps workouts on track and maximizes athlete time and results.
Role Description The Social Media Marketing Specialist is a full-time hybrid role based in the Kansas City Metropolitan Area, with some flexibility for working from home. In this role, the specialist will plan, create, and publish social media content across platforms to build brand awareness and engage strength coaches, athletic programs, and related audiences. Day-to-day responsibilities include managing social media calendars, developing campaign concepts, writing posts, sourcing or creating visuals and short-form videos, and monitoring performance metrics.

The specialist will interact with followers, respond to comments and messages, and collaborate with internal teams to align social content with product launches, promotions, and broader marketing initiatives. The role also involves staying current with social media trends and platform best practices to continuously improve reach and engagement.
Qualifications

• Strong skills in Social Media Marketing and Digital Marketing, including campaign planning, audience targeting, and performance tracking.
• Experience with Social Media Content Creation, including copywriting, basic graphic design, and short-form video or reels.
• Knowledge of Marketing fundamentals, brand positioning, and content strategy.
• Effective Communication skills, both written and verbal, with the ability to translate complex ideas into clear, engaging messages.
• Familiarity with social media analytics tools and key metrics (engagement, reach, conversions).
• Ability to work independently, manage multiple projects, and meet deadlines in a hybrid work environment.
• Experience in sports, fitness, or athletic performance markets is beneficial.
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.