Associate Director, Marketing Operations ​/ Cmu Online

ASSOCIATE DIRECTOR, MARKETING OPERATIONS / CMU ONLINE Please see Special Instructions for more details.

Central Michigan University is dedicated to fostering an environment that is reflective of the communities we serve. We are especially interested in highly qualified candidates who will advance and promote CMU’s mission, vision, and leadership standards.
You must submit an on-line application in order to be considered as an applicant for this position.
Cover letters may be addressed to the Hiring Committee.

* This position is available in Mt. Pleasant, Troy, Grand Rapids, or Traverse City. The work location for this position is negotiable based on the selected candidate's qualifications, business needs, and operational requirements. Flexible work arrangements, including remote, hybrid, or on-site work, may be considered where appropriate. The accompanying salary offer will be determined based on candidate’s work location.

Position Information

Posting Number

Posting Number S-3936

Position Number

Position Number 78480

Type of Recruitment

Type of Recruitment External

Position Title

Position Title ASSOCIATE DIRECTOR, MARKETING OPERATIONS / CMU ONLINE

Position Summary

The associate director of marketing operations for CMU Online is an operations-focused role responsible for driving the organization, coordination, and execution of integrated marketing efforts that support online and adult learners. This position manages the development and delivery of full-funnel marketing content across digital (web, social, email) and print channels, ensuring work moves efficiently from concept through to completion. While contributing to content direction and writing as needed, the primary focus is maintaining momentum by keeping projects on track, aligning stakeholders, and ensuring timely execution.

Working in close collaboration with CMU Online’s marketing director, the associate director plays a key role in coordinating campaigns, managing timelines, and ensuring marketing efforts are delivered effectively, aligned with audience needs, and supportive of CMU Online’s enrollment goals.

Required Qualifications

• Bachelor’s degree in marketing, communications, journalism, public relations, or a related field.
• Two years of professional marketing experience with demonstrated success executing multi-channel marketing efforts.
• Demonstrated experience developing and managing content across multiple platforms, including social media (Linked In, Meta), web, email/ CRM systems, blogs, and print/traditional marketing materials.
• Demonstrated experience working with CRM platforms (e.g., Slate) to support email communications, audience segmentation, and campaign execution.
• Demonstrated experience collaborating with cross-functional teams and managing projects across multiple stakeholders and priorities.
• Strong writing and storytelling skills with the ability to develop clear, engaging, and audience-focused content across formats.
• Exceptional organizational and project management skills, with a demonstrated ability to manage multiple concurrent projects, maintain detailed content calendars, and ensure timely execution of campaigns.
• Ability to balance creative thinking with operational discipline, contributing to content development while ensuring projects move forward efficiently and do not stall.

Preferred Qualifications

• Master’s degree in marketing, communications, journalism, public relations, or a related field; or progressively advanced experience in a related field.
• Demonstrated experience developing marketing content for higher education or adult learner audiences.
• Familiarity with Sitefinity or similar content management systems.
• Demonstrated understanding of social media performance metrics and content optimization best practices.
• Demonstrated experience supporting multi-channel campaigns that include email, social media, web, and print content.
• Demonstrated experience coordinating with third-party service providers (e.g., printers, agencies).
• Relevant certification(s) in digital marketing, content marketing, or analytics platforms.

Duties & Responsibilities

• Develops, creates, and manages high-quality marketing content across…