Senior Manager, Brand Marketing

Job Description

This role owns and is accountable for X-energy's brand marketing strategy and its execution across the organization. This role defines how brand marketing operates at X-energy, providing senior leadership and strategic direction to grow awareness of our brand, elevate how we tell the story of our work, and shape how internal and external stakeholders perceive X-energy. This role partners closely with executive leadership and cross-functional teams, exercises considerable independent judgment in setting the direction of the function, and may provide oversight and development of brand marketing team members and/or agency resources.

• Owns the development, implementation, and continuous evolution of X-energy's brand marketing strategy, plans, and processes, ensuring alignment with corporate positioning and business objectives.
• Sets strategic direction for growing brand awareness and expanding into new geographic and application segments, partnering with business development and executive leadership to attract new customers and strategic partners.
• Leads planning and execution of integrated, multi-channel brand campaigns, setting priorities and performance expectations to drive awareness and engagement across priority audiences.
• Owns content strategy and the editorial calendar for X-energy's owned channels (website, social media, email, etc.), setting standards for tone, quality, and cadence.
• Provides senior oversight of external agency partners, including scope, budget, and performance management, to ensure timely, high-quality, brand-aligned deliverables.
• Owns and evolves X-energy's brand guidelines and governance model, ensuring consistent application across all touchpoints and business units.
• Leads cross-functional development of creative assets in partnership with corporate communications and videography, providing creative direction and final approval.
• Evaluates, negotiates, and manages strategic marketing partnerships, assessing return on investment and strategic fit.
• Identifies and pursues external opportunities to promote X-energy's products and solutions, building relationships with media, industry, and partner organizations.
• Defines KPIs, reporting structures, and success metrics for the brand marketing function, and reports on brand health and campaign performance to executive leadership.
• Provides mentorship, coaching, and professional development to brand marketing team members and/or agency resources, including direct people-management responsibility where applicable.
• Manages the brand marketing budget, including planning, forecasting, and ensuring effective allocation of resources across initiatives.
• Maintain professional demeanor and behavior at all times in all forms of communication.
• Perform other duties as assigned by manager.

• Bachelor's in marketing, communications, public relations, journalism, business, or other relevant fields;
  Master's degree a plus.
• Typically, twelve plus years in marketing or brand experience, including experience leading teams and/or managing significant marketing programs, ideally in energy or other B2B sectors.
• Proven expertise in brand strategy, storytelling, and campaign development, with a track record of leading successful, integrated brand initiatives.
• Excellent demonstration of communication skills, including working with technical personnel and executive leadership.
• Demonstrated experience managing budgets, external agencies, and cross-functional stakeholders.

9801 Washingtonian Blvd, Gaithersburg, MD

Ideally, 4 days a week in office. The role is remote eligible. A remote work arrangement is at the discretion of the hiring manager and based on business need. Remote eligibility should not be interpreted as a guarantee of a remote work schedule.

Up to 10% as needed

8:00am-5:00pm, Monday-Friday

As required by Maryland and other applicable state law, X Energy, LLC (X-energy) lists the expected compensation range for a publicly advertised job opportunity based upon the job requirements (e.g. education/training, experience, skill sets, etc.). Individual candidates who meet the job requirements for the posted position will be offered a salary within this range based on their respective levels of education/training, experience, and other qualifications unique to them.

Salary ranges may vary based on the specific office location and region referenced in the posting to take into consideration differences in cost of living and may not be reflective of all regions. Please note that compensation ranges listed for US job postings reflect base salary only and do not include benefits or other incentives.

The salary range for this position is:

$155,000- $180,000

Full time - Exempt

• X Energy, LLC offers a robust benefits package that includes a 401K plan with an employer match, Medical/Dental /Vision Insurance, Life and Disability…