Senior Associate, Influencer and Affiliate Marketing

L2 Senior Associate, Wfca Influencer And Affiliate Marketing

This position is a hybrid in-office role that works out of our Boston HQ (Monday-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position.

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

Wayfair Canada (WFCA) is seeking an experienced marketer to lead and scale our creator and affiliate marketing programs. This role will own WFCA's influencer strategy—building a scalable program that leverages strong creator partnerships to drive measurable growth and broader brand impact.

This is an ideal opportunity for a relationship-oriented, data-informed marketer who is excited to grow an under-penetrated channel within a highly collaborative, cross-functional team. The ideal candidate will bring a strong understanding of influencer and creator marketing, excellent communication skills, and the ability to translate performance insights into action.

• Own and scale WFCA's in-house creator and brand ambassador program, with a primary focus on driving revenue and secondary goals of expanding reach, acquiring new customers, and generating high-quality content.
• Develop a data-informed creator strategy by setting performance targets, evaluating creator and campaign results, and using insights to optimize investment, outreach, and program design.
• Identify, recruit, negotiate with, onboard, and build strong relationships with high-potential Canadian creators across platforms.
• Oversee creator campaigns from concept through execution, ensuring alignment with brand messaging, business objectives, timelines, and budgets.
• Partner with Social, Brand, and other teams to amplify high-performing creator content across paid and organic channels and support broader brand and store initiatives.
• Manage scaled influencer and affiliate partnerships, including LTK, Shop My, and Commission Junction, while evaluating opportunities to add incremental partners.
• Stay current on creator trends and platform developments to inform creative direction, creator strategy, and new program opportunities.
• Monitor and report on key performance indicators, clearly communicating performance trends, learnings, and recommendations to stakeholders and leadership.
• Work cross-functionally with teams across Wayfair Canada and the broader Marketing organization.

• 3+ years of experience in marketing, business, or a related field.
• Experience managing influencer, creator, affiliate, or other performance-oriented marketing programs.
• A creative mindset and passion for storytelling, brand building, and creator-led content.
• Comfort working with performance data and metrics to identify trends, evaluate opportunities, and make recommendations.
• Strong written and verbal communication skills, with the ability to communicate clearly and concisely with internal and external partners.
• A collaborative, relationship-oriented working style.
• Strong process orientation and demonstrated ability to learn new tools.
• High attention to detail and ability to manage multiple priorities.
• Ability to work through ambiguity and drive continuous improvement in an evolving organization.

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.
  
  MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through Geo Blue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).
• Exclusive access to thousands of perks & discounts through Benefit Hub.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form.

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