Content Strategist (Remote

Position: Content Strategist (Remote)
About Blue Wheel Blue Wheel is a digital performance marketing agency that helps brands connect  the people, platforms, and insights that drive growth across modern commerce. With more than 100 team members and four offices across the U.S., we've built a culture where curiosity is encouraged, ownership is expected, collaboration is valued, and trust is earned through action. These principles guide how we work with clients and how we support one another as a team. If

this sounds like a team you want to build with, we'd love to meet you.  About the Role The Senior Content Strategist, Owned Media leads Blue Wheel's Organic Social practice while overseeing the production of owned media content across social, and other digital channels as assigned.

This role is responsible for translating marketing strategies into compelling content, managing editorial workflows, and serving as the primary Organic Social strategist for assigned clients.

As both a strategist and hands-on contributor, the Senior Content Strategist, Owned Media develops content plans, provides platform recommendations, leads Organic Social discussions with clients, manages editorial quality, and oversees day-to-day content production. This role supports Organic Social Specialists and freelance writing resources while collaborating closely with Lifecycle, SEO/GEO, Community Management, Creator, and Social Commerce teams.

The ideal candidate is a strong content marketer with expertise in Organic Social strategy, copywriting, editorial management, and light creative production. They are equally comfortable presenting recommendations to clients, coaching team members, writing high-impact content, and improving production processes. Responsibilities Organic Social Leadership Serve as the strategic lead for Blue Wheel's Organic Social service offering.

Develop Organic Social recommendations, content strategies, platform best practices, and campaign concepts aligned with client objectives.

Present Organic Social strategies, performance insights, and recommendations during client meetings, quarterly business reviews, and planning sessions.

Develop paid amplification strategies for high-performing organic content, leveraging Meta Ads Manager and Tik Tok Ads Manager to boost posts that support follower growth, awareness, engagement, and other client objectives.

Stay informed on platform updates, content trends, emerging formats, and evolving best practices. Content Strategy & Editorial Planning Develop editorial calendars, messaging frameworks, and content across Organic Social, and other digital channels as assigned such as Email, SMS, SEO/GEO, blogs, and web content.

Partner with channel leads to translate business goals into actionable content plans and production schedules.

Create content that aligns messaging, audience insights, SEO recommendations, and channel requirements. Writing & Editing Write, edit, and proofread content across multiple owned channels, including:

Organic Social Email and SMS SEO & GEO content

Presentation content Serve as the final editorial reviewer for owned media deliverables as assigned. Team Leadership Support Organic Social Specialists by providing coaching, workload management, feedback, and career development.

Coordinate freelance writers by assigning work, reviewing deliverables, and ensuring projects meet quality standards and deadlines.

Balance internal and freelance resources to support changing client priorities. Editorial Operations Own editorial workflows, production schedules, quality assurance, and content approvals.

Maintain content templates, editorial standards, and documentation to improve efficiency and consistency.

Identify opportunities to streamline production through AI tools, process improvements, and reusable assets. SEO & AI Search Content Support Partner with the SEO/GEO team to review content production optimized for both traditional search and AI-powered discovery.

Incorporate keyword research, search intent, entity optimization, and AI search recommendations into content development. Cross-Functional Collaboration Work closely with the Creator Partnerships team, Lifecycle team, SEO/GEO team,…