Marketing Manager

Overview

Are you a results-driven leader ready to make a meaningful impact to patients, caregivers, and your community? At Baptist Health System hospital, were seeking an innovative and experienced healthcare leader to drive excellence and inspire our team towards exceptional patient outcomes and operational success.

At Baptist Health System, we understand that our greatest asset is our dedicated team of professionals. That’s why we offer more than a job – we provide a comprehensive benefit package that prioritizes your health, professional development, and work-life balance. The available plans and programs include:

• Medical, dental, vision, and life insurance
• 401(k) retirement savings plan with employer match
• Generous paid time off
• Career development and continuing education opportunities
• Health savings accounts, healthcare & dependent flexible spending accounts
• Employee Assistance program, Employee discount program
• Voluntary benefits include pet insurance, legal insurance, accident and critical illness insurance, long term care, elder & childcare, auto & home insurance

Note
:
Eligibility for benefits may vary by location and is determined by employment status

* This position may qualify for a sign-on bonus.

The Marketing Manager will play an important role in supporting Tenet’s consumer-focused marketing organization. This position will successfully execute local marketing plans that drive growth for the market/hospitals, drive community engagement, elevate the brand, and effectively communicate the value proposition of the hospitals. Reporting to the Group Marketing Director with the strong day-to-day interactions with hospital leadership team, home office team, and communications team, the marketing manager will primarily focus on implementing marketing activities in the community and at the hospital that support service line growth and elevate the brand.

This position will lead execution of all consumer-led community events, community partnerships, and organic social media posts. He/she will also execute local elements of the enterprise integrated marketing campaigns. The manager will build trusting and collaborative relationships with internal and external teams and astutely represent the hospital/market in establishing and maintaining effective community engagement within the framework and vision of the Tenet Vital Marketing Team.

General Functions:

• Executes local campaigns that support growth initiatives for the market and drive qualified leads.
• Activates and localizes home office led marketing plans and amplifies plans through local consumer engagement.
• Plans, implements, and measures execution of all marketing activation including community events, seminars, grassroots events, physician activation, and social media.
• For social media, partners with home office team to develop an organic social content calendar following branding and enterprise toolkits. Collaborates with local teams including recruitment to ensure that all stakeholder needs are represented in social media messaging. Focuses on driving engagement rate for social channels and highlighting positive stories.
• Develops a local strategy for community engagement and flawlessly executes events with the goal of driving qualified leads and increasing brand health. The strategy includes social media support. Drives the process of including physicians in community events. Community engagement efforts can include seminars/screenings/events/sponsor ships.
• Champions home office led media and creative planning and focused on driving qualified leads by localizing plans and executing community events.
• Seeks information and operates at a level of constant inquiry about business priorities and key initiatives that can further differentiate the hospital within the market. Acts as a “reporter” working to identify and translate the marketing activation “stories of success”
• Proactively develops quarterly recaps of key learnings and communicates upcoming activities to hospital leadership and home office leadership team.
• Maintains a collaborative working relationship with hospital, physician teams, marketing and communication teams.
• Supp…