Sr. Specialist, Retention Marketing

Sr. Specialist, Retention Marketing

The Sr. Specialist, Retention Marketing leads the planning, execution, measurement, and day-to-day coordination of customer marketing campaigns across CRM channels, including email, SMS/text, direct mail, and other owned communications. This individual contributor owns assigned campaigns from planning through deployment and performance analysis, while coordinating timelines, creative and merchandising inputs, audience setup, quality assurance, and cross-functional approvals.

This role is designed for an organized, execution-focused marketer who can independently manage multiple priorities, make sound day-to-day campaign decisions, and translate performance data into practical recommendations. The position is primarily remote or hybrid, based on business and team needs, and requires availability during core business hours for meetings, approvals, campaign launches, and other time-sensitive work. Occasional travel to the home office or other business locations may be required.

Campaign Planning, Project Management & Execution

• Lead the day-to-day execution and optimization of retention marketing campaigns across email, SMS, direct mail, and other owned customer communication channels.
• Build and manage campaign workbacks, timelines, approvals, QA checkpoints, deployment readiness, and post-launch analysis across multiple concurrent campaigns.
• Serve as the primary CRM coordination partner for Creative, Merchandising, Ecommerce, Digital Marketing, Analytics, IT, agencies, and external vendors.
• Own campaign setup, orchestration, proofing, QA, deployment, and monitoring within CRM and marketing automation platforms, including audience selection, segmentation inputs, triggered journeys, and automation updates.
• Maintain campaign calendars, trackers, naming conventions, documentation, and repeatable processes that improve execution quality and cross-functional visibility.
• Coordinate seasonal activations and list-growth initiatives, such as sweepstakes or sign-up campaigns, from requirements gathering through performance recap.

Performance Monitoring, Reporting & Optimization

• Analyze campaign performance and recommend improvements to customer engagement, conversion, retention outcomes, and overall campaign effectiveness.
• Develop clear campaign recaps that communicate insights, learnings, and actionable recommendations for future targeting, messaging, and planning.
• Support campaign testing, reporting validation, and performance analysis, including A/B testing and test-and-learn initiatives.
• Identify opportunities to improve campaign effectiveness, operational efficiency, and the customer experience through ongoing analysis and process improvement.

At Bob's Discount Furniture, we value the unique skills and experiences that each candidate brings. Success in this role is driven by a combination of technical expertise, problem-solving ability, communication, collaboration, accountability, and customer focus. We encourage candidates to apply even if their experience was gained through a nontraditional career path or does not match every preferred qualification.

To excel in this role, you will need to demonstrate strengths in the following skill areas:

• Campaign execution:
  Ability to move CRM campaigns from planning through setup, QA, deployment, monitoring, and post-launch review.
• Project coordination:
  Strong organization and time-management skills, with the ability to balance competing priorities, dependencies, and deadlines.
• CRM and marketing technology:
  Working knowledge of CRM, email service provider, SMS, marketing automation, project management, reporting, or collaboration platforms.
• Quality assurance and attention to detail:
  Ability to review audiences, creative assets, links, messaging, timing, and campaign setup for accuracy and readiness.
• Reporting and analytics:
  Ability to interpret campaign results, validate reporting, identify trends, and convert insights into practical recommendations.
• Cross-functional communication:
  Clear, dependable communication with internal partners, leadership, agencies, and vendors.
• Accountabilit…