Marketing Strategist

Job Summary

Our client, a major telecommunications company, is looking for a Marketing Strategist to drive Retention Strategy & Testing for their Genre Pack subscriber base, contract, roughly one year, fully remote, any US time zone. The role is focused on identifying unexpected churn points across the customer lifecycle and designing test-and-learn strategies to reduce churn, partnering closely with Product, IT, and Ops to bring those tests to life.

The right candidate has experience developing and communicating strategy to technical or delivery teams, strong A/B testing instincts, and the ability to work independently on a lean team.

• Identify where churn spikes unexpectedly across the subscriber lifecycle using existing data
• Design and launch A/B tests around retention levers, including disconnect flow interventions and downgrade/value-prop messaging
• Partner cross-functionally with Product, IT, and Ops teams over the next year to build out lifecycle offers
• Translate strategy and testing concepts into clear capability needs for technical teams
• Present program updates, performance, and roadmap to senior marketing leadership (AVP/VP)
• Build strategic roadmaps tied to test-and-learn initiatives and churn/incremental revenue KPIs

• Experience developing and communicating capability and testing strategy to technical delivery teams
• Experience with retention or churn mitigation strategy and testing, subscription/SVOD preferred but other subscription services considered
• Proven ability to autonomously lead enterprise strategic initiatives, from discovery through implementation
• Strong communication skills, able to present to AVP/VP-level leadership
• Ability to build business cases and develop strategic testing plans

• Streaming or SVOD industry background
• Smartsheet or Asana familiarity

• Tech-savvy enough to scope a test for Product/Engineering to build, without owning the technical delivery
• Comfortable working independently on a lean team, knows when to escalation versus decide
• Strong relationship builder across the org, self-serves answers rather than waiting for direction
• Solution-oriented, able to troubleshoot and identify testing opportunities
• Not a technical PM, this is a strategy role, technical delivery background alone is a mismatch

Location:

Fully remote, any US time zone

Pay Range:
The approximate pay range for this position is between $52.00 and $75.00. Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums.

• Medical, Dental, & Vision Insurance Plans
• Employee-Owned Profit Sharing (ESOP)
• 401K offered

At Kelly Mitchell, our culture is world class. We’re movers and shakers! We don’t mind a bit of friendly competition, and we reward hard work with unlimited potential for growth. This is an exciting opportunity to join a company known for innovative solutions and unsurpassed customer service. We're passionate about helping companies solve their biggest IT staffing & project solutions challenges.

As an employee-owned, women-led organization serving Fortune 500 companies nationwide, we deliver expert service at a moment's notice.

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