Content Marketing Specialist

Rural Power Systems Content Marketing Specialist Davis, CA
· Full time

You’re a hands-on content creator: you take a video from idea to script to shoot to editing direction to thumbnail to posting on You Tube, write blog posts and case studies, produce web copy, then keep testing until it works. You’ll partner closely with our Social Media Specialist, who owns the channel strategy and community side, and with our Product Marketing Specialist on technical and product-focused content, so the content you create finds the right audience and builds toward real growth.

If you love telling stories, creating engaging videos, and producing content that helps real people solve real problems, you’ll feel right at home here.

At RPS, we’re solar-powered and people-powered! Every pump that leaves our warehouse means one less generator or power line—and cleaner, safer access to water. It supports healthier animals, plants, and people while boosting the resilience, independence, and self-sufficiency of rural families and communities.

We’re mission-driven, impact-focused, and yes—we’re as cool as it sounds. We help folks across the country pump water sustainably, from off-grid ranches to remote homesteads. We're a team of tinkerers, builders, customer champions, and adventurers who take pride in solving real-world problems with clean technology. No corporate fluff, just honest work that matters.

About Us

At RPS, we’re solar-powered and people-powered! Every pump that leaves our warehouse means one less generator or power line, and cleaner, safer access to water. It supports healthier animals, plants, and people while boosting the resilience, independence, and self-sufficiency of rural families and communities.

We’re mission-driven, impact-focused, and yes, we’re as cool as it sounds. We help folks across the country pump water sustainably, from off-grid ranches to remote homesteads. We’re a team of tinkerers, builders, customer champions, and adventurers who take pride in solving real-world problems. No corporate fluff, just honest work that matters.

The Job

We’re looking for a Content Marketing Specialist to join our team in Woodland, CA. Our customers include ranchers, farmers, off-gridders, pond enthusiasts, and even national forests, and we ship pumps to all 50 states, so a lot of different people are engaging with our content. You’re a hands-on content creator: you take a video from idea to script to shoot to editing direction to thumbnail to posting on You Tube, write blog posts and case studies, produce web copy, then keep testing until it works.

You’ll partner closely with our Social Media Specialist, who owns the channel strategy and community side, and with our Product Marketing Specialist on technical and product-focused content, so the content you create finds the right audience and builds toward real growth.

If you love telling stories, creating engaging videos, and producing content that helps real people solve real problems, you’ll feel right at home here.

Essential job duties:

• Write and produce content — blog posts, case studies, video, and web copy — supporting brand and demand generation goals.
• Maintain and execute the master editorial content calendar across web, email, and social channels (the Social Media Specialist owns day-to-day scheduling and posting execution within social specifically).
• Collaborate with the Product Marketing Specialist on technical and product-focused content, and with Product Development/Product Specialists to build the messaging and campaigns for new product launches.
• Translate technical product info (solar pumps, water systems, plumbing) into clear, easy-to-understand content
• Apply SEO, AEO and GEO best practices in content creation and optimization for blog posts and web copy (keyword research, on-page optimization)
• Repurpose core long-form content (blog posts, video, case studies) into social, email, and web-ready assets for efficiency — the Social Media Specialist then adapts and schedules those assets natively per platform.
• Support development of content and materials for trade shows and events.
  
  Capture lifestyle and product photos and…