Senior Performance Marketing Manager

Senior Performance Marketing Manager

About the Role:

We're looking for a performance marketer who wants to own real channels and see their impact every day. In this role, you'll own the relationship with our Google Ads agency, run our DTC affiliate program end‑to‑end, own our newsletter channel, and help us scale podcast advertising as that channel ramps back up in the next quarter. You'll sit on a tight‑knit growth team alongside the leads for Meta and Influencer, with the autonomy to shape how each of your channels grows.

This is a great fit if you love operating across multiple channels rather than going deep on just one, you're confident holding agencies and partners accountable to results, and you're analytical enough to spot what's working (and what isn't) without waiting to be told.

• Own paid search performance and agency management, optimizing campaigns against ROAS and CAC goals
• Lead the DTC affiliate program, growing high-quality partnerships that drive incremental revenue and customer acquisition
• Own newsletter marketing strategy, increasing the total share of new customers and revenue attributed to this channel
• Lead podcast advertising efforts in partnership with Performance Marketing Lead, either directly or through external agency management
• Build cross-channel performance reporting and surface insights that inform growth strategy and optimization priorities
• Test and scale tactics such as copy, landing pages, and CRO as it relates to these acquisition channels.

• 3–6+ years of growth or performance marketing experience (DTC / e-commerce strongly preferred); level and experience level will flex with title
• Hands‑on experience managing paid search / Google Ads, either directly or through an agency, with a demonstrated track record on ROAS/CAC
• Experience owning at least one of: affiliate program management, email/newsletter marketing, or podcast advertising — ideally more than one
• Comfortable holding agencies and external partners accountable to deliverables and KPIs
• Analytical: can pull data, build performance reporting, and translate it into channel decisions without needing a dedicated analyst

Boston, MA or New York, NY (Hybrid, 3 days/week in-office)

• Fully covered medical benefits + dependent contributions
• Unlimited PTO
• 401k with up to 4% match
• “Work from Anywhere” bank
• Wellness stipend for health & fitness
• Commuter benefits

These are the Values that Guide our Decisions in the Business:

We take care of ourselves, our teammates and our customers equally

Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business

Say it straight or it comes out crooked- respectful and direct communication always

Always stay humble, hungry, and curious

How are my actions or this moment going to affect the big picture?

Make informed bets and emotionally move on from the ones that don’t work

Think big, fail fast and inexpensively