Social Media Specialist

Rural Power Systems Social Media Specialist Davis, CA
· Full time

You own our social presence: you manage the day-to-day social media presence and social content calendar across all platforms,grow the audience, and turn our channels into a place rural America actually wants to hang out. You’ll create and curate engaging photo, video, and copy content for both RPS Solar Pumps and RPS Water Pumps, working closely with our Content Marketing Specialist, who supports you with additional videos, photos, and stories, so together you’re turning great content into real growth.

If you love building a brand, growing a community, and turning data into smarter content decisions, you’ll feel right at home here.

At RPS, we’re solar-powered and people-powered! Every pump that leaves our warehouse means one less generator or power line—and cleaner, safer access to water. It supports healthier animals, plants, and people while boosting the resilience, independence, and self-sufficiency of rural families and communities.

We’re mission-driven, impact-focused, and yes—we’re as cool as it sounds. We help folks across the country pump water sustainably, from off-grid ranches to remote homesteads. We're a team of tinkerers, builders, customer champions, and adventurers who take pride in solving real-world problems with clean technology. No corporate fluff, just honest work that matters.

The Job

We’re looking for a Social Media Specialist to join our team in Woodland, CA. Our customers include ranchers, farmers, off-gridders, pond enthusiasts, and even national forests, and we ship pumps to all 50 states, so a lot of different people are engaging with our content.

You own our social presence: you manage the day-to-day social media presence and social content calendar across all platforms,grow the audience, and turn our channels into a place rural America actually wants to hang out. You’ll create and curate engaging photo, video, and copy content for both RPS Solar Pumps and RPS Water Pumps, working closely with our Content Marketing Specialist, who supports you with additional videos, photos, and stories, so together you’re turning great content into real growth.

If you love building a brand, growing a community, and turning data into smarter content decisions, you’ll feel right at home here.

Essential job duties:

• Develop and manage social media strategy and day-to-day execution across our platforms (You Tube, Instagram, Tik Tok, Facebook) to build brand presence and grow our audience
• Create and curate engaging content (photo, video, copy) for RPS Solar Pumps and RPS Water Pumps.
• Build and maintain an active editorial calendar across all social channels and schedule consistent posts
• Monitor and manage community engagement, responding to audience comments and messages, and fostering genuine relationships with our rural and ag audience.
• Track social performance metrics (engagement rate, reach, watch time, follower growth, web traffic)
• Report performance insights that identify successful content and areas for growth
• Analyze social performance data and translate findings into actionable recommendations that improve content effectiveness and engagement
• Identify platform and content trends relevant to rural and agricultural audiences, and monitor best-in-class brands and creators in the space.
• Coordinate paid social campaigns, including audience segmentation and A/B testing to inform targeting and channel strategy.
• Support influencer, ambassador and partner social collaborations.
  
  Optimize content for SEO and platform discovery optimization (titles, tags, hashtags)
  Adapt and repurpose content so it feels native to each channel (You Tube, Facebook, Instagram, Tik Tok)
• Aid in lead generation across organic and paid channels by building content funnels
• Partner with the Content Marketing Specialist on A/B testing strategy for ads and organic content, then apply what wins to targeting and channel strategy
• Conduct ongoing competitive analysis and monitor best-in-class brands, creators, and emerging platform trends
• Collaborate cross-functionally with Marketing, Customer Support, and Sales teams
• Comfortable shooting…