Senior Integrated Media Planner

Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, Dallas, TX, Portsmouth, NH and Minneapolis, MN;
Hybrid work schedule: 3 days in the office, 2 days working from home

Visa Sponsorship
is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.

The Senior Integrated Media Strategist is an experienced subject matter expert and media product owner responsible for a portfolio of clients that may include complex, high-visibility, or multi-line accounts. Building on the full scope of the Integrated Media Strategist role, the Senior Integrated Media Strategist owns the complete media planning process from research and strategy through tactical planning, in-market execution oversight, optimization, and measurement across all channels.

This role brings deeper strategic judgment, greater independence, and a demonstrated ability to develop and defend media recommendations with confidence. The Senior Integrated Media Strategist retains strategic and performance accountability across all channels — partnering with vendor partners for digital execution and the Media Investment team for offline media tactical development — and contributes to the development of junior team members through active mentorship and knowledge‑sharing.

• Develop integrated media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
• Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
• Collaborate with Activation Specialist teams (Spot/traditional, Performance and vendor teams) to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.
• Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
• Develop strategic frameworks that guide campaign flighting, channel roles, and investment prioritization.
• Support the development of RFPs, vendor evaluations, and proposal reviews to ensure media opportunities align with campaign objectives and performance goals.
• Provide strategic input into vendor negotiations, added value opportunities, and partner selection to maximize media investment.
• Ensure media activation aligns with defined measurement strategies, KPIs, and optimization frameworks.
• Collaborate with Activation Specialty and vendor teams to monitor campaign launches, pacing, and delivery to ensure accurate implementation of the approved plan.
• Identify optimization opportunities during campaign execution and work with Activation specialty teams to adjust tactics as needed to improve performance.
• Maintain awareness of vendor capabilities, platform innovations, and emerging opportunities that can enhance campaign performance.

• Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
• Understand the agency's research tools and know how to leverage them to create strategic media plans.
• Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.

• Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
• Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
• The Integrated Planner will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams,…