Senior Marketing Specialist

Short Description

Bowman has an opportunity for a Senior Marketing Specialist to join our team remotely.

Bowman is a growing, dynamic and nationwide engineering firm that is seeking an experienced and talented Senior Marketing Specialist to support company-wide marketing efforts. In this position, you will enjoy a fast-paced, creative and collaborative team environment where you’ll be expected to exercise strong organizational and problem-solving skills to effectively manage multiple priorities and consistently meet deadlines. As a vital part of our sales efforts, you will work directly with subject matter experts at all levels and will be required to demonstrate strong communication skills and a high degree of professionalism to successfully complete detailed proposal submissions.

You would be joining a nationwide team of marketers and helping to expand our growth initiatives all while enjoying comprehensive benefits including remote working (in office/hybrid/remote options available) and flexible PTO. Find out why it’s Better with Bowman.

At Bowman, we believe in creating opportunities for aspiring people to thrive and achieve ambitious goals. That’s why a career at Bowman is more than a job. It is an opportunity to be part of a diverse and engaged community of professionals, to be treated as a respected and valued member of a motivated team and to be empowered to do exceptional work that advances the best interest of everyone involved.

We recognize the importance of creating a work environment that is both rewarding to our employees and supportive of our unwavering commitment to provide unparalleled service to our clients.

The Senior Marketing Specialist is an experienced individual contributor and proposal producer who collaborates internally with business leaders and externally as appropriate with third parties, to support the execution of the company’s sales and marketing initiatives.

• Perform work under limited supervision requiring the need to exercise independent judgement and discretion on a regular basis. Use advanced techniques and principles to complete tasks. Mentor junior staff without formal leadership.

• Leads strategic proposal efforts, coaches pursuit teams and develops compelling marketing materials that align with client and firm goals. Collaborates across teams to drive sales strategies, uphold brand standards and strengthen data integrity.

• Preparation of proposals in response to RFP requests, qualifications and teaming opportunity materials for both public works and private development projects managing the process from content generation through to debriefing.

• Prepare presentations, assist with interview strategies and coach operations teams to align with client expectations and pursuit goals.

• Produce marketing and communications collateral, including brochures, project profiles, team resumes and visually compelling graphics to support proposals and corporate initiatives.

• Leverage a whole-brain approach to marketing—balancing strategic thinking with creative execution—to develop compelling, visually engaging content that resonates with target audiences.

• Apply strong graphic design skills/knowledge to elevate visual storytelling and mentor junior staff in design principles, branding consistency and layout best practices.

• Research and compile data on clients, communities and/or markets to support strategy development.

• Contribute to the development, organization and maintenance of the firm’s graphics and marketing content libraries.

• Collaborate with operations teams to develop and implement targeted sales strategies, including cross-selling opportunities, go/no-go analyses, win theme development and pursuit debriefs.

• Advise and support junior marketing staff, serving as a training resource and mentor to promote team growth.

• Build, maintain and ensure the integrity of employee and project data within the firm’s CRM system.

• Enforce the use of brand guidelines, marketing processes and templates to ensure consistency in messaging, voice and visual representation.

• Assist with coordinating and…