Lifecycle Marketing Strategist

We're here to drive transformation and growth.

Grohaus is a passionate team of lifecycle marketing experts from industry-leading tech companies across media, entertainment, online gaming, sports, health & wellness, and e-commerce. Our mission is to empower ambitious tech-enabled businesses to achieve sustainable growth through innovative lifecycle marketing programs that deliver new user acquisition, nurture engagement, and support long-term retention.

We bring a beginner's mindset to every client, developing effective and compassionate partnerships. Our unwavering focus lies in delivering measurable results.

You’ll lead lifecycle marketing strategy projects for our clients. That means learning each client’s product and user experience deeply enough to understand their user journeys and personas, then developing a sound, independent point of view on how lifecycle marketing fits into their growth strategy. You’ll audit existing programs and deliver read‑outs that actually change what your clients do next. You’ll architect activation and engagement journeys in industry-leading customer engagement platforms, plan the campaigns that fill them, and turn performance data into insight your clients can act on.

You’ll work directly with our Founder/CEO, our campaign production and creative subcontractors, and client‑based marketing, product, and engineering teams.

Within your first year, you’ll take responsibility for strategy for multiple clients across a diverse set of industries, and then have the opportunity to take full ownership of the Strategy function at Grohaus.

This is a hybrid role based in New York City. You’ll split your time between our midtown Manhattan workspace and remote work, with 3 days per week in office. In-person collaboration with our Founder/CEO, local subcontractors, and clients is a meaningful part of how you’ll ramp up and how we work together, so you should reside in the NYC metro area.

• Own day‑to‑day strategy and campaign management for multiple clients, tracking progress through project management and collaboration tools like Notion, Trello, or Google Docs.
• Lead recurring project status meetings, present updates, facilitate new requests, and field questions live and async
• Communicate proactively about delivery, especially the moment something is at risk of slipping, or deserves consideration for a strategic pivot
• Keep well‑documented agendas, project boards, and shared folders
• Plan and launch automated flows/journeys, and ad‑hoc/broadcast campaigns independently, or alongside a campaign producer depending on client resourcing
• Audit full lifecycle marketing/CRM programs, or individual campaigns, and deliver actionable recommendations
• Architect messaging journeys that facilitate activation and retention, and support strategic content planning for ad‑hoc engagement campaigns
• Produce detailed creative and technical briefs
• Build strategic roadmaps on lifecycle marketing initiatives in collaboration with your clients

• Run campaign reporting and analysis, and package it into cleanly‑formatted workbooks, briefs, or decks
• Perform exploratory data analysis on user behavior leveraging data in the client’s customer engagement platform, business intelligence or product analytics software
• Document recurring campaign reporting processes for streamlined knowledge‑sharing

• Advise and support clients on operational and technical work inside their customer engagement platform
• Partner with client engineering, product, and marketing teams on projects like migrations, data schema planning, channel enablement, email IP warming, deliverability monitoring, and third‑party integrations
• Build comprehensive action plans to facilitate cross‑functional migrations, integrations, and enablements projects

• Identify and document new opportunities within existing accounts (i.e. added scope & extended engagements)
• Contribute strategy slides and documents to new business pitches, and present that work on pitch calls
• Connect new opportunities to relevant past work, and surface the documentation that supports the…