Marketing Specialist - Early Life Strategy

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world.

Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

As a Consultant Marketing, Early Life Strategy, you will be responsible for leveraging customer behavioral data and analytics to drive retention strategies. You will analyze detailed customer performance data to uncover strategic opportunities, optimize marketing programming, and measure campaign effectiveness to reduce churn and maximize budget efficiency. This position works closely with internal teams to implement data-driven marketing plans, and map customer journeys.

You will develop and monitor test plans to evaluate strategic performance and package complex analytical insights into clear, professional narratives for peers and leadership.

• Analyzing base customer behavioral data and complex data sets to uncover strategic opportunities, identify primary drivers of churn, and inform retention tactics.
• Measuring program effectiveness, ROI, and campaign metrics to provide data-backed recommendations for continuous strategy and creative improvements.
• Developing marketing test strategies and analyzing save sequencing processes to ensure retention with minimal revenue write-down.
• Packaging fact-based recommendations and telling compelling stories with data to defend strategic changes and gain alignment across cross-functional groups.

You are self-motivated, results-driven, and adept at using data and analytics to inform marketing strategy and solve problems. You have experience translating complex insights into actionable tactics and communicating recommendations clearly across teams.

• Bachelor’s Degree or four or more years of experience.
• Four or more years of relevant professional experience, demonstrated through work, military experience, or specialized training.
• Four or more years of relevant experience in marketing, CRM, or marketing analytics.
• Experience using customer data and analytics to measure program performance, evaluate ROI, and inform marketing strategy.
• Demonstrated ability to package complex data sets and recommendations into clear presentations for management.
• Experience balancing multiple priorities to meet deadlines in a dynamic environment.

• Bachelor’s degree in Marketing, Market Research, Finance, or an MBA.
• Experience in B2B marketing.
• Demonstrable experience employing AI.
• Omni-channel data analysis proficiency.
• Experience with marketing automation, campaign orchestration, and CRM tools (e.g., Adobe Experience Platform, Salesforce, Marketo).
• Experience with Google Suite and/or MS Office Suite (Excel, PowerPoint applications) for data analysis and storytelling.
• Strong understanding of B2B marketing analytics, measurement, direct marketing tactics, and ROI tracking.
• Experience working with internal or external marketing or advertising agencies.
• Ability to translate market knowledge, competitive landscape trends, and strategy into compelling narratives.

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

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Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Our benefits are designed to help you move forward in your career, and…