Director, Marketing Operations

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Marketing Operations based in the United States.

This leadership role offers the opportunity to build and scale the operational foundation behind a global marketing organization.
You will oversee marketing systems, processes, data infrastructure, and automation strategies that drive business growth.
The position combines strategic vision with hands-on execution, enabling efficient campaign delivery and measurable pipeline impact.
You will partner closely with marketing, sales, technology, and business teams to improve operational excellence.
This role is ideal for a data-driven marketing operations leader who thrives in fast-paced environments and complex ecosystems.
You will play a key part in creating scalable frameworks, improving efficiency, and accelerating marketing performance through technology and innovation.

As the Director of Marketing Operations, you will lead the systems, processes, and operational strategies that enable marketing teams to execute effectively and drive measurable business outcomes.

• Own and optimize the marketing technology ecosystem, ensuring platforms, integrations, and workflows are scalable and aligned with business objectives.
• Lead marketing systems administration, improvements, and governance across multiple platforms.
• Design and manage end-to-end lead lifecycle processes, including lead capture, routing, scoring, attribution, and marketing-to-sales handoffs.
• Establish scalable partner lead-sharing processes and ensure accurate funnel management.
• Oversee marketing automation operations, including email campaigns, nurture programs, segmentation, tracking, and performance measurement.
• Build and maintain dashboards, reporting frameworks, and analytics capabilities to provide visibility into pipeline contribution, campaign performance, and ROI.
• Deliver actionable insights that support strategic decision-making and improve marketing effectiveness.
• Lead complex cross-functional initiatives, including system migrations, integrations, reporting enhancements, and operational improvements.
• Collaborate with sales, partner teams, external vendors, and marketing stakeholders to ensure successful execution of strategic projects.
• Drive continuous improvement by implementing automation, AI capabilities, and emerging technologies to increase efficiency and execution speed.

The ideal candidate is an experienced marketing operations leader with strong technical expertise, analytical capabilities, and a proven ability to build scalable systems in high-growth environments.

• 8-12+ years of experience in Marketing Operations, Revenue Operations, Marketing Systems, or related functions.
• Previous experience leading and developing marketing operations or marketing technology teams.
• Deep expertise with marketing automation platforms such as Marketo, Hub Spot, Salesforce, and related technologies.
• Proven experience building marketing dashboards, reporting structures, and attribution models.
• Strong understanding of lead management, lifecycle marketing, funnel optimization, and marketing-to-sales processes.
• Demonstrated ability to manage complex cross-functional technical projects from strategy through execution.
• Strong analytical and problem‑solving skills with a data-driven approach to decision-making.
• Experience collaborating with sales teams, partners, external vendors, and executive stakeholders.
• Highly organized with the ability to prioritize multiple initiatives and drive execution in a fast‑paced environment.
• Strong communication skills with the ability to translate technical and operational concepts into clear business outcomes.

• Competitive annual compensation range of approximately $129,400-$161,800 USD, based on experience, skills, qualifications, and location.
• Remote work flexibility within the United States.
• Medical, dental, and vision insurance coverage.
• Life insurance benefits.
• 401(k) retirement plan.
• Paid time off.
• Opportunity to work with a mission‑driven team focused on customer success and business growth.
• Collaborative culture built around authenticity, continuous learning, teamwork, and data‑driven decision‑making.
• Opportunity to influence marketing strategy, systems, and operational excellence at scale.