Brand Marketing Manager

Benefits:

• 401(k)
• 401(k) matching
• Company parties
• Competitive salary
• Dental insurance
• Donation matching
• Free uniforms
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
• Wellness resources

Are you a full-funnel marketer who thrives on owning the whole picture? We are looking for a strategic and driven Brand Marketing Manager to serve as the marketing leader for American Home Contractors. This is not a support role, you are the marketing department. If you can drive demand, build brand equity, own the customer relationship, and report on all of it with confidence, we want you on our team.

As a Brand Marketing Manager, you will own the marketing funnel from lead generation to organic social, reputation management, customer loyalty, and local content. This is a hands‑on individual contributor role responsible for executing marketing initiatives that generate new customer opportunities while increasing engagement, retention, and referrals from our existing customer base. You will operate across every marketing channel and serve as the primary marketing partner to brand leadership.

Your decisions directly shape how the brand grows, how it is perceived in its market, and how effectively it converts awareness into revenue.

• Google Local Service Ads (LSA): Own LSA strategy and execution, including bid management, budget, spend pacing, and lead quality review. Make real‑time optimization decisions to maximize lead volume and ROI.
• Leads Performance: Monitor lead flow, identify underperformance, and diagnose root causes. Analyze conversion funnel data and surface actionable recommendations to the Regional Marketing Manager. Work closely with brand‑level teams to align lead flow with appointment goals and capacity. Execute marketing initiatives that drive qualified lead generation through digital, traditional, customer loyalty, referral, and on‑location marketing channels. Lead customer acquisition efforts through community events, sponsor ships, association involvement, local partnerships, and grassroots marketing opportunities.
  
  Balance lead generation, customer loyalty, and brand awareness campaigns to support broader organizational goals.
• Ad Spend Management: Manage advertising budgets for the Brand. Make real‑time pacing and allocation recommendations to maximize return on ad spend. Track expenditures, ensure financial accuracy, and report on budget performance.
• Event Coordination:
  Lead planning of local events and home shows. Manage vendor relationships, logistics, on‑site coordination, and post‑event reporting. Align event strategy with brand objectives and seasonal demand priorities.
• Sponsor ships:
  Strengthen community presence and brand visibility through local partnerships, networking opportunities, and sponsor ships. Evaluate local sponsorship opportunities and manage ongoing partner relationships. Assess ROI against brand objectives and make recommendations on renewals or new investments. Coordinate branded materials and presence for all sponsorship activations.
• Customer Loyalty: Own repeat and referral campaigns, driving revenue from the existing customer base. Develop and execute targeted outbound campaigns via email and SMS to past customers, referral audiences, and cross‑sell opportunities. Analyze campaign performance and implement data‑driven optimizations to improve engagement, conversion, and lifetime customer value.
• Brand Engagement: Conduct regular marketing performance reviews and support on‑site execution of events and activations. Serve as the performance marketing subject‑matter expert in brand‑level business reviews, translating performance metrics into actionable insights for brand leadership.
• Organic Social Media: Own social media strategy and execution, including content planning, creation, scheduling, and platform management. Develop brand‑consistent content across Facebook, Instagram, Tik Tok, You Tube, and other relevant platforms that reflects the brand's voice and local community. Stay current on platform trends, algorithm changes, and emerging formats and translate them into actionable content…