Director, Marketing

BEAUTYSPACE is part of the PCA Group of Companies PCA a privately owned global beauty holding company founded 36 years ago Led by the founders and the next generation of the family PCA employs 1500 people across five global locations With a focus on omnichannel distribution and fulfillment PCA operates through multiple subsidiaries with distinct leadership and business strategies BEAUTYSPACE is a leading curator of beauty products offering a premium assortment of skincare makeup and wellness essentials Known for its presence in forward thinking retail spaces BEAUTYSPACE delivers elevated conscious beauty experiences Through its B2B digital platform the brand also connects beauty professionals and brands fostering global collaboration and innovation in the beauty industry This is a hybrid role with Monday Thursday in our NYC office & Fridays work from home All days are 9am 6pm

We are looking for a highly hands on Director Marketing to lead marketing across our wholesale retail partners while also owning and building our growing direct to consumer business You will be responsible for bringing our brands to life across multiple retail environments with a focus on online marketing while serving as the owner and decision maker for the Beautyspacecom customer experience and marketing strategy This is not a role that sits above the work Approximately 70 of the role is hands on execution and 30 strategic planning You will manage two direct reports a Retailer Partners Associate and a Brand Partners Coordinator while working closely with our parent companys resources across social media creative and asset development visual merchandising and analytics

Wholesale & Retailer Marketing Develop and execute marketing programs that support our wholesale retail partners and drive omni channel brand and category growth with a focus on digital marketing Serve as the marketing lead across key retail accounts translating retailer priorities into actionable marketing plans Partner with Buying and Business Development to identify opportunities to improve omni channel brand visibility customer engagement and sell through Manage retailer specific online marketing calendars launches promotions events activations and seasonal programs coordinating with retailers and internal account managers Ensure brands are represented consistently and effectively across retail environments Coordinate with retailers and internal teams on assets content promotions events VM and other marketing requirements Track performance and use sales and customer insights to optimize programs Balance the needs of multiple brands and retail partners while maintaining a clear commercial point of view

Direct to Consumer Beautyspacecom Own Beautyspacecom as the marketing and commercial lead with ultimate decision making authority over the sites customer experience merchandising marketing calendar content priorities promotional strategy and customer acquisition initiatives Act as the internal owner of the DTC business setting priorities and making the final call on how the site is positioned marketed and presented to the consumer Have the ability to leverage multiple external platforms including social media to increase awareness conversion and brand promotion for Beautyspacecom Develop and execute the DTC growth strategy across acquisition conversion retention engagement and customer lifetime value Own the DTC marketing calendar across product launches campaigns merchandising moments email content promotions partnerships and brand storytelling Determine which brands products stories and commercial opportunities receive priority on Beautyspacecom Partner with the parent companys Social Creative Public Relations Visual Asset Creation and Analytics teams to execute the strategy leveraging those resources while retaining ownership of the brief priorities decisions and final outcome Monitor site performance and make ongoing decisions around traffic conversion merchandising content promotional activity and customer engagement Identify opportunities to improve conversion rate average order value repeat purchase customer acquisition cost ROAS and overall customer lifetime value Work closely with e commerce and operational partners including Development and Technical teams to ensure the site is properly supported from launch through fulfillment and post purchase experience Continually improve the digital customer journey from discovery through purchase loyalty and repeat engagement

Beautyspace Rewards Loyalty Own the BEAUTYSPACE Rewards loyalty program including strategy customer engagement benefits communications and ongoing program development Develop initiatives that increase enrollment engagement frequency retention and customer lifetime value Use loyalty data and customer behavior to inform segmentation personalization promotions and DTC marketing Identify opportunities to connect loyalty activity with wholesale and broader brand building…