Senior Director, Creative

Join Trulieve – Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List
, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way.

To learn more about Trulieve and our mission, please visit

Join Trulieve – Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List
, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way.

The Senior Director, Creative will be an integral part of the Trulieve Marketing department, reporting to the Executive Director, Digital Marketing. This role is responsible for leading and transforming the creative organization while elevating the visual quality, consistency, and effectiveness of all customer-facing creative across Trulieve's portfolio of brands, channels, and markets.

As the company's senior-most creative leader, this individual will establish enterprise creative standards across design, omnichannel campaign development, retail environments, and digital experiences while leveraging AI-driven creative technologies to enable personalization at scale, accelerate speed-to-market, and modernize how creative is produced, delivered, and optimized across the business. The ideal candidate is a design-first creative executive who thrives at the intersection of creativity, technology, and innovation.

• Lead the creative vision, design standards, and visual execution across all customer-facing channels, ensuring a cohesive, differentiated, and elevated brand experience across Trulieve and our portfolio of brands.
• Develop a retail-first, design-led creative planning framework that drives annual campaign development across all markets, ensuring every initiative is rooted in consumer insight, business objectives, and a consistent brand experience from concept through execution.
• Establish enterprise-wide creative standards governing visual identity, typography, color systems, photography, video, motion graphics, packaging, retail design, UX/UI, digital experiences, and content creation across all channels.
• Drive creative accountability across internal teams, agencies, and production partners by implementing rigorous review processes, quality controls, and approval workflows that ensure all creative work adheres to established brand guidelines and visual standards.
• Direct creative development and art direction for major campaigns, product launches, retail initiatives, enterprise programs, and strategic marketing efforts while maintaining exceptional levels of craftsmanship and execution.
• Buil…