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Social Media Manager
Remote / Online - Candidates ideally in
Minneapolis, Hennepin County, Minnesota, 55415, USA
Listed on 2026-08-14
Minneapolis, Hennepin County, Minnesota, 55415, USA
Listing for:
University of Minnesota
Apprenticeship/Internship, Remote/Work from Home
position Listed on 2026-08-14
Job specializations:
-
Marketing / Advertising / PR
Social Media Marketing, Digital Marketing
Job Description & How to Apply Below
Position
Description:
Working in a collaborative, cross-functional team environment, this social media manager develops engaging, on-brand social media campaigns for the University of Minnesota (UMN) College of Continuing and Professional Studies (CCAPS) and our community of prospects, learners, alumni, staff/faculty, advisory boards, and workforce partners. Reports to the Director of Content Marketing.
Monday-Friday: 8:00am-5:00pm. This is primarily a remote position, however the candidate will need to come into the office at the University of Minnesota periodically for meetings and events, when needed.
Visa Language:
Please note, this position is not eligible for H-1B or Green Card sponsorship. This position does not offer a STEM OPT training program.
Major Responsibilities:
Social Media Strategy and Analysis (20%)
* Based on CCAPS and UMN brand and goals, develop strategies to grow CCAPS followers, impressions, and engagement on social media.
* Recruit, hire, train, and manage CCAPS social media interns/student ambassadors, when applicable.
* Set annual goals per platform. Track social KPIs, provide context (changes over time, comparison to industry standards, etc.) and share with stakeholders. Use data/insight to adjust approach as necessary.
* Nurture social media collaborations within the University and with external partners.
* Monitor emerging social media platforms. Assess their value for engaging CCAPS audiences and recommend new platform adoption as appropriate.
Social Media Management (80%)
* Partner with marketing managers, content managers, alumni relations managers, program staff and AI tools to ideate and develop a content plan.
* Create engaging/accessible social content. Take/edit photos and video (using tools such as Cap Cut, Descript, or Canva). Write copy.
* Schedule and tag posts in Sprout Social. Ensure posts are optimized for discoverability.
* Engage with accounts we follow and commenters on our posts.
* Recommend and schedule boosted posts as needed. Track expenses in project management system.
* Champion social posting and engagement among college faculty/staff. Prompt and train as needed.
* Network with other UMN and/or higher education social media managers to learn/share best practices and metrics.
* Edit video/audio podcasts and convert into social media assets.
* Create and manage Linked In newsletters.
* Monitor and update "about us" sections of social accounts.
* Manage CCAPS MEM You Tube account (create or update intro videos, implement SEO/AIO/GEO strategies, audit playlists, ensure accessibility, etc.)
* Manage access to CCAPS social accounts and other social administration work.
Qualifications
Required Qualifications:
* Bachelor's Degree in Communication, Journalism, Marketing, Art or related field or non-communication related degree with additional two years of professional communication experience, or a combination of related education and work experience to equal at least six years.
* Experience developing social media strategies and deploying them with positive results.
* At least two years of experience creating engaging social media content.
* A proven track record of writing clear, concise, and creative copy.
* Demonstrated strong grasp of English usage and grammar.
* Experience making digital communications accessible.
* Use of video editing tool such as Cap Cut, Descript or Canva.
* Interpersonal skills including patience, tact, and the ability to work with a variety of people at all levels to lead communications efforts.
Preferred Qualifications:
* Experience with a social media management tool such as Sprout Social.
* Experience working in education.
* Experience using AI-empowered workflows.
* Excellent organization skills and the ability to handle a high volume of work, multiple projects being worked on simultaneously, and tight deadlines.
About the Department
Department
Description:
The Marketing and Enrollment Management Department at the University of Minnesota's College of Continuing and Professional Studies develops engaging communications campaigns for our community of prospects, learners, alumni, staff/faculty, advisory boards, and workforce partners.
Pay and Benefits
Pay Range: $60,000 - $80,000; depending on education/qualifications/experience
Time Appointment: 100% Appointment
Position Type:
Civil-Service & Non-Faculty Labor Represented Staff
Please visit the Office of Human Resources website for more information regarding benefit eligibility.
The University offers a comprehensive benefits package that includes:
* Competitive wages, paid holidays, and generous time off
* Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
* Low-cost medical, dental, and pharmacy plans
* Healthcare and dependent care flexible spending accounts
* University HSA contributions
* Disability and employer-paid life insurance
* Employee wellbeing program
* Excellent retirement plans with employer contribution
* Public Service…
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