Senior Product Marketing Manager (Austin​/US Remote

Senior Product Marketing Manager – Industries

Lum Apps is now more than just an Employee Experience Platform—it is an AI-powered Employee Hub that supports companies in their digital transformation of communication, collaboration, and engagement with their customers, partners, and above all their employees. Our platform is a proven leader in this dynamic market with a truly unique vision and product. It has been deployed by Fortune 500 clients around the world and is delivering meaningful business benefits.

Lum Apps is identified as a leader in Gartner's Magic Quadrant for Intranet Packaged Solutions as well as in Intranets Forrester Wave, and regularly selected for the French Tech Next
40/120 program.

In 2025, Lum Apps strengthened its leadership position by partnering with Beekeeper, a pioneer in frontline employee experience solutions. This strategic collaboration expands our reach and impact across all types of workers—from HQ to the frontline.

Our mission:
To make people feel that they belong and have a purpose. To create an environment where all employees are engaged and work together towards the same goal. Over 700 leading companies trust our solution to:

• Improve the productivity of their teams with our AI-powered Collaborative Experience Platform integrated with both Google and Microsoft collaborative suites,
• Transform employees into real ambassadors of their company,
• Make employees more efficient and better connected to their peers and relevant information, regardless of their location, with the tools and information they need at their fingertips,
• Help companies reduce turnover, accelerate employee onboarding, better collaborate and share knowledge, and even improve their customer experiences.

With a team of over 600 Lumies spread across 11 offices (Lyon, Paris, Lille, Sophia Antipolis, London, Barcelona, Hamburg, Austin, Tokyo, Zurich, Krakow), we support large enterprises all around the world. Over the past year, we have been driving an ambitious phase in our journey under the impulse of our new shareholder Bridgepoint, aimed at propelling us to become the clear leader in our market and shine worldwide in our industry.

We are looking for individuals who are excited to actively participate in this transformation.

If these core values sound like you: "be bold, do amazing things", "say what you mean, do what you say", "one team, same mission", "always be evolving": apply now!

We are looking for a strategic, revenue-driven Senior Product Marketing Manager – Industries to lead our vertical go-to-market (GTM) strategy. In this role, you will define how Lum Apps positions its employee hub experience platform across key target industries (such as Retail, Hospitality, Healthcare, Manufacturing, and more). You will serve as the expert on industry-specific buyer personas working closely with Product Management, Marketing & Sales, you will craft industry narratives, launch verticalized solutions, and create high-impact sales enablement tools that drive pipeline velocity and increase win rates.

Define Industry GTM Strategy:
Own the end-to-end industry strategy, positioning & messaging, and core content for target enterprise verticals.

Deepen Buyer & Persona Insights:
Develop a clear understanding of key vertical stakeholders at C-Level mapping out their unique pain points, regulatory drivers, and digital workplace requirements.

Build Verticalized Sales Enablement:
Equip the global sales team with industry pitch decks, competitive battle cards, discovery scripts, and verticalized demo flows.

Drive Tailored Solution Launches:
Partner with Product Management to translate platform capabilities, integrations (Microsoft 365, Google Workspace, Service Now, HRIS), and AI features into compelling industry-specific solution packages.

Produce High-Impact Content:
Create thought leadership assets, white papers, customer case studies, solution briefs, and web messaging tailored to industry pain points.

Cross-Functional Partner:
Collaborate with Marketing to build targeted integrated demand programs.

Voice of the Market:
Track market trends, regulatory shifts, and competitor movements across verticals to inform future…