Client Marketing Manager

Client Marketing Manager

The Client Marketing Manager plays a key role in driving engagement, awareness, and utilization of Bright Horizons services across a portfolio of valued client accounts. This strategic marketing leader partners closely with clients and internal stakeholders to develop and execute data-driven, multi-channel marketing programs that support client goals, enhance the employee experience, and deliver measurable business results. Combining creativity, analytical thinking, and relationship management, the Client Marketing Manager influences client success while contributing to retention, growth, and long-term partnership value.

This is a remote position available in the United States.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you're caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you're the difference.

The Client Marketing Manager (CMM) leads the development and execution of strategic client marketing programs for a defined portfolio of accounts across all lines of business. In partnership with Client Relations, this role drives measurable growth in awareness, registration, and utilization of Bright Horizons services through client communication channels.

This role leverages strategic thinking, creativity, and data-driven insights to influence client outcomes, optimize marketing performance, and contribute to client retention and revenue growth.

Essential Functions/Responsibilities

• Lead the development and execution of strategic marketing plans for a portfolio of client accounts, driving awareness, engagement, and utilization of Bright Horizons services.
• Partner with clients and internal stakeholders to assess business needs, identify opportunities, and deliver data-driven marketing recommendations that influence client strategy and outcomes.
• Execute multi-channel marketing initiatives (e.g., launches, transitions, campaigns), ensuring alignment across stakeholders.
• Analyze marketing performance, synthesize insights, and make recommendations to optimize future campaigns and improve ROI.
• Act as a subject matter expert in client marketing, advising on best practices, communication strategies, and engagement approaches.
• Work with cross-functional partners (Creative, Channel, Client Relations) to align on priorities, messaging, and execution strategies.
• Manage day-to-day project tasks, ensuring deliverables are completed accurately and within established timelines.
• Identify opportunities to improve processes, tools, and marketing practices to drive operational efficiency and effectiveness.

• Bachelor's degree in marketing or related field
  - Required
• 5 years of experience in Marketing or related field
  - Required
• Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction
  - Preferred

• Qualities include strong project management skills; results-oriented and highly motivated
• Ability to lead projects and take initiative on ideas with minimal supervision
• Strong cross-functional communications skillset
• Comfortable setting aggressive goals and exceeding them
• Thrives in a team environment as well as in an individual setting
• Function effectively under pressure and maintains a sense of humor
• Be willing to adjust roles and responsibilities to meet the needs of a constantly changing and growing organization
• Be able to adjust quickly to changing priority of tasks
• Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook
• Must be detail-oriented and set high standards for quality. Strong organizational skills required. Proven excellent written and verbal communication skills
• Strong writing skills, review skills, and general creative "eye"
• Must be a self-starter with a sense of…