Chief Marketing Officer (CMO

Job Description

This is a remote position.

We are looking for an inspiring, people-focused Chief Marketing Officer (CMO) to lead the next chapter of our firm's marketing strategy and operations to drive sustainable growth and strengthen the firm's market position. Reporting directly to the CEO, the CMO will be a strategic and collaborative leader responsible for developing go-to-market strategy and executing integrated marketing initiatives that enhance brand awareness, generate qualified business opportunities, support client and talent acquisition, and improve the overall client experience.

The Director of Sales will report to the CMO and will lead day-to-day sales execution, pipeline discipline, sales coaching, and pursuit management; the CMO will set the firm’s growth strategy, establish performance expectations, and hold the integrated marketing and sales organization accountable for results.

This is a high-impact, firmwide role for a strategic leader who can align marketing investments with the firm's strategic priorities and can blend visionary growth strategy with hands-on execution. All while thriving in a collaborative, value-driven environment where culture and people come first.

Work where you do your best work. Remote/Hybrid option available for this position. With one living outside of Rochester, NY, we would request travel to our Rochester, NY office 1x/every quarter.

• Develop and execute an annual marketing strategy aligned with the firm's strategic plan and growth goals.
• Strengthen the firm's position as a leading accounting and advisory firm through differentiated branding and thought leadership.
• Partner with firm leadership to identify new markets, industry niches, and service line growth opportunities.
• Set marketing budgets, priorities, KPIs, and resource plans.
• Report regularly to executive leadership on marketing performance, business development, and ROI.

• Own the firmwide growth strategy, translating objectives into priorities for organic growth, client expansion, cross-selling, acquisition, market development, partnerships, and service innovation.
• Partner with the CEO, executive team, and practice leaders to set revenue goals, target markets, ideal client profiles, value propositions, pricing, and go-to-market plans.
• Balance near-term conversion with long-term brand equity, client trust, market relevance, and profitability.
• Prioritize growth opportunities using market intelligence, client insights, competitive analysis, pipeline data, and financial performance.
• Lead cross-functional initiatives such as market entry, new offerings, acquisition integration, referrals, and strategic alliances.
• Establish a firmwide growth cadence with shared goals, dashboards, forecasts, and accountability across marketing, sales, and practice leadership.

• Steward the firm's brand identity and consistency across offices, service lines, and channels.
• Lead brand strategy, messaging, visual identity, employer branding, and market positioning.
• Oversee public relations, media opportunities, awards, rankings, and recognition programs.
• Elevate thought leadership through articles, webinars, podcasts, speaking engagements, and industry publications.
• Ensure marketing materials clearly convey the firm's value proposition and culture.
• Develop integrated campaigns supporting service lines, industries, recruiting, and client growth.
• Oversee content strategy across blogs, newsletters, email, webinars, video, and social media.
• Create targeted campaigns that generate qualified leads and deepen client relationships.
• Use analytics to measure and optimize campaign…