Director, Innovation Product Marketing

About the Company

e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.

Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.

In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.

Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team:

The Director of Innovation Product Marketing will lead the development and implementation of the global product marketing strategy and innovation product pipeline for e.l.f. brands focusing on driving key segments and building the brand. This role will also be responsible for determining new category opportunities to help drive brand growth, increase market share, and help build the global innovation vision and long-term roadmap to accelerate the brand.

• Leadproductmarketinganddriveinnovationpipelineacross categories inclusive of color cosmetics, skin, hair etc.
  
  Throughbuildingsegmentsand franchises by leveraging insights and analytics to support strategic direction and priorities, including focus on fast-growing categories, hero products and emerging trends.
• Assistinthedevelopmentof3-yearinnovationstrategythataddresses business and retailer objectives.
• Determine new market opportunities for products based on market data, consumer insights, social listening, and emerging trends.
• Lead market analysis to determine success factors in product category(messaging, visuals, claims) for new and existing products.
• Infuse compelling storytelling to new product launches.
• Attend quarterly innovation sessions for strategic calendar planning.
• Lead weekly Cross Functional meetings, responsible for monitoring new launch forecasts with Planning and Sales teams.
• Responsibleforexecutingnewproductinnovationbriefswithmanager support and in partnership with Product Development team outlining strategies, positioning, target claims,key ingredients, SRP, packaging detail, formula detail.
• Responsibleforrecommendingandsettingpricingstructurefornew product innovation based on positioning and competitive landscape.
• Partner with Product Development on ingredients, product formats, breakthrough innovation ideas, review and approval of formula submissions, clinical and consumer testing parameters for product claims.
• Leadcost of goods management; value analysis; implementation of feasibility approval process.
• EnsureCOGs efficiency to meet overall brand financial objectives; including pricing and SKU management.
• Partner with Education and help guide deeper education opportunities.
• Partner with Innovation Upstream manager to inform white space opportunitiesbasedonconsumerinsightsandsociallisteningdata.
• Designsamplingstrategyfornewlaunchesandcoresupport,collaborating with sales and brand marketing.
• Responsibleforworkingwith Copywritertodevelopallproductcopy.
• Workcollaborativelywithcross-functional teams:
  
  Creative,Sales,Brand (GoTo Market team), International Marketing, Planning, Education, Regulatory, Sourcing, Visual Merchandising, Legal, Product Development and R&D to ensure flawless execution for all new launches
• Partner with
  
  ChinaR&Donnewprogramdevelopmentandexecution.
• Attend weekly Chinacallstoinform and support product marketing programs.
• Attend monthly China QA calls to be informed of product challenges.
• Interfacewithqualityareasforimprovementofnewandexistingproducts.
• Championdevelopmentandexecutionmeetingsfor Innovationwithkey cross functional partners to achieve on time launches.
• Responsibleforpreparationandfacilitation ofStage
  
  Gatemeetingsthat involve President and CEO.
• Manageanddevelop(1) direct report.

• Bachelor’sdegree,MBAoradvanceddegreepreferred.
• 10+yearsof work experience ininnovationproductmarketing(5+ years specific to beauty categories with a deep understanding of ingredients and market dynamics)
• Provenconsumerproductmarketingexperience,havingledentireproduct development cycle from concept to market introduction.
• Demonstratedabilitytothinkstrategicallyandtotranslateconceptual initiatives into detailed marketing plans with the support of multiple internal teams.
• Strong understanding of beauty category and mass market landscape is desired with…