Head of Online Reputation Management

Employment Type

:
Full-Time, 40 hours/week

Reports to:

Sr. Director of Brand Experience & Storytelling

FLSA Status :
Exempt

Position Type :
In-person

Who We Are

SurgeU is a mission-driven parent company overseeing a family of brands, including Life Surge, focused on faith-based business education and empowerment. One of the fastest-growing organizations in the country, Life Surge/SurgeU exists to inspire, train, and equip people to build their personal impact in ways that glorify God.

By producing 30+ annual events and providing financial education to thousands around the nation, we do just that.

We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate each other, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company!

SurgeU is looking for a Head of Online Reputation Management who can operate at the intersection of technical search strategy, content strategy, brand reputation, and consumer trust. This is not a traditional reputation-management role focused primarily on responding to reviews nor is it simply an SEO role.

We’re looking for someone who understands that modern online reputation is shaped by an entire digital ecosystem: what ranks, what gets indexed, what AI and search engines surface, what third parties say, what customers say, what content exists to answer difficult questions, and how all of those signals work together to shape trust. The Head of ORM will be the strategist responsible for that ecosystem.

Responsibilities:

• Owning the overall ORM strategy for SurgeU across search engines, review platforms, owned properties, third-party content, and emerging discovery environments.
• Developing the strategy for high-priority branded search queries, including brand-name , reviews, complaints, program-specific, leadership, and other reputation-sensitive searches.
• Analyzing page-one SERP composition and determining where SurgeU has opportunities, vulnerabilities, or content gaps.
• Building a roadmap for improving the quality, authority, relevance, and composition of search results surrounding the brand.
• Connecting technical SEO strategy with content strategy rather than treating them as separate disciplines.
• Determining what content needs to exist based on search behavior, reputation signals, customer questions, complaint themes, competitive positioning, and gaps in the current SERP.
• Translating technical search insights into actionable briefs for writers, communications teams, Creative, web teams, and external partners.
• Partnering with Communications and Brand to develop credible, useful content that strengthens both reputation and discoverability.
• Guiding the development of trust-focused content including FAQs, resource pages, student stories, program information, leadership content, educational resources, proof points, and other owned assets.
• Overseeing on-page optimization, internal linking strategy, structured data, metadata, information architecture, and other technical factors affecting reputation-related content.
• Evaluating domain authority, backlink profiles, referring domains, and opportunities to strengthen the authority of owned content.
• Monitoring branded search results and identifying meaningful changes in rankings, sentiment, third-party coverage, reviews, and competitive content.
• Owning SurgeU's review-platform strategy across relevant platforms and ensuring public engagement supports the larger reputation strategy.
• Identifying recurring complaint or perception themes and translating those signals into recommendations for Brand, Communications, Content, Education, Customer Experience, and leadership.
• Partnering with Earned Media & Communications to turn credible third-party coverage, thought leadership, and proof-point stories into assets that strengthen the broader search ecosystem.
• Helping develop SurgeU's strategy for how the brand appears in AI-driven discovery and answer environments as consumer search behavior evolves.
• Establishing dashboards, reporting, benchmarks, and KPIs that allow leadership to…